Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
In a significant move to promote Sabah as a premier travel destination for Indian tourists, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB). The two organizations have signed a Memorandum of Collaboration (MoC), outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
The partnership is expected to have a significant impact on the tourism industry in Sabah, which is known for its stunning natural beauty, rich cultural heritage, and unique wildlife. With the growing demand for international travel among Indian tourists, this partnership is poised to capitalize on the trend and provide a seamless travel experience for Indian visitors to Sabah.
Easy Trip Planners, also known as EaseMyTrip, is a well-established online travel platform that offers a wide range of travel services, including flight bookings, hotel reservations, and package tours. With its extensive network and expertise in the Indian travel market, the company is well-positioned to promote Sabah as a popular tourist destination among Indian travelers.
The Sabah Tourism Board, on the other hand, is responsible for promoting tourism in Sabah and developing the state’s tourism industry. With its rich cultural heritage and natural beauty, Sabah has a lot to offer to tourists, including its iconic Mount Kinabalu, the Kinabatangan River, and the Sepilok Orangutan Rehabilitation Centre.
The MoC signed between Easy Trip Planners and STB outlines a series of initiatives aimed at promoting Sabah as a premier travel destination for Indian tourists. Some of the key initiatives include:
- Promotional campaigns: The two organizations will work together to launch targeted promotional campaigns to raise awareness about Sabah as a tourist destination among Indian travelers.
- Marketing efforts: Easy Trip Planners will utilize its online marketing channels to promote Sabah’s tourist attractions and services, while STB will leverage its local network and expertise to promote the state’s tourism industry.
- Travel packages: The two organizations will collaborate to develop and promote travel packages that cater to the preferences and needs of Indian tourists, including customized packages that combine flights, accommodations, and tour activities.
- Training and capacity-building: Easy Trip Planners will provide training and capacity-building programs for STB’s staff and local tourism operators to enhance their skills and knowledge in handling Indian tourists.
The partnership between Easy Trip Planners and STB is expected to have a significant impact on the tourism industry in Sabah, which has been growing steadily in recent years. According to a report by the World Tourism Organization, international tourist arrivals in Sabah increased by 14.5% in 2020, driven primarily by the growth in arrivals from India.
The partnership is also expected to create new opportunities for local businesses and tourism operators in Sabah, including hotels, tour operators, and transportation providers. By partnering with Easy Trip Planners, local businesses can tap into the company’s extensive network and expertise in the Indian travel market, thereby increasing their visibility and competitiveness.
In a statement, the CEO of Easy Trip Planners said, “We are thrilled to partner with the Sabah Tourism Board to promote Sabah as a premier travel destination for Indian tourists. Our expertise in the Indian travel market and STB’s knowledge of Sabah’s tourism industry make us a formidable team, and we are confident that our partnership will yield significant results.”
The CEO of STB also expressed his enthusiasm for the partnership, saying, “We are delighted to partner with Easy Trip Planners to promote Sabah’s tourism industry. This partnership will enable us to tap into the growing demand for international travel among Indian tourists and provide a seamless travel experience for Indian visitors to Sabah.”
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the tourism industry, both in Sabah and India. With its extensive network and expertise in the Indian travel market, Easy Trip Planners is well-positioned to promote Sabah as a premier travel destination among Indian travelers. The partnership is expected to have a positive impact on the tourism industry in Sabah, creating new opportunities for local businesses and tourism operators, and providing a seamless travel experience for Indian visitors.
