Siya Wadhwan Joins Boldfit as Head of Brand Marketing
In a significant move, Boldfit has appointed Siya Wadhwan as its new Head of Brand Marketing. Wadhwan comes to Boldfit with a wealth of experience in the marketing and brand-building space, having spent the last four years at boAt Lifestyle, where she played a pivotal role in driving the company’s exponential growth.
During her four-year tenure at boAt Lifestyle, Wadhwan was instrumental in expanding the company’s audio and smartwatch categories, contributing significantly to its revenue growth from ₹800 crore to ₹23,000 crore. Her impressive track record and expertise in building strong brands have made her a highly sought-after professional in the industry.
At Boldfit, Wadhwan will be responsible for strengthening the company’s brand positioning, digital engagement, and product marketing in India’s fitness market. With her extensive experience in marketing and brand-building, she is poised to make a significant impact on Boldfit’s growth trajectory.
Wadhwan’s appointment comes at a time when Boldfit is poised for rapid expansion, with a focus on disrupting the traditional fitness industry. The company has been making waves in the market with its innovative products and services, and Wadhwan’s expertise is expected to play a crucial role in taking Boldfit to the next level.
“Siya brings a unique blend of strategic thinking, creative flair, and operational expertise to the table,” said a Boldfit spokesperson. “Her experience in building strong brands and driving growth will be invaluable to us as we look to expand our presence in the Indian fitness market.”
Wadhwan’s appointment is also seen as a significant coup for Boldfit, given her impressive credentials and industry reputation. Her ability to drive growth and build strong brands has earned her recognition and respect across the industry, and her appointment is likely to send a strong signal to the market about Boldfit’s ambitions.
“I am thrilled to join Boldfit and be a part of the company’s journey to disrupt the traditional fitness industry,” said Wadhwan in a statement. “I am excited to leverage my experience and expertise to help Boldfit build a strong brand and drive growth in the Indian market.”
Wadhwan’s appointment is also likely to have a positive impact on Boldfit’s team, given her reputation as a collaborative leader who is able to bring people together to achieve common goals. Her ability to build strong relationships with stakeholders and drive cross-functional teams will be crucial in driving Boldfit’s growth and success.
In conclusion, Siya Wadhwan’s appointment as Head of Brand Marketing at Boldfit is a significant development in the company’s journey to disrupt the traditional fitness industry. With her impressive credentials and industry reputation, she is poised to make a significant impact on Boldfit’s growth trajectory and drive the company’s success in the Indian market.
Source: https://ascendants.in/business-stories/siya-wadhwan-joins-boldfit-head-brand-marketing/
