Yatish Talvadia Launches Anmasa, a D2C Grocery Brand
In a significant development, Yatish Talvadia, the former co-founder and CEO of Milkbasket, has launched a new venture, Anmasa, a direct-to-consumer (D2C) grocery brand. Talvadia has co-founded the startup with Shailendra Upadhyay, the former founder of grocery delivery platform Veggie India, which was acquired by Milkbasket in 2019. Anmasa began its operations in 2024 and is poised to disrupt the Indian e-grocery market.
Anmasa aims to provide a unique shopping experience to its customers by offering a wide range of fresh and packaged groceries, including organic and specialty products. The brand has a strong focus on quality, sourced from local farmers and suppliers, to ensure that customers receive the freshest produce possible. With Anmasa, customers can expect a seamless shopping experience, with features such as same-day or next-day delivery, flexible payment options, and a user-friendly interface.
Talvadia, who has an impressive track record in the e-commerce space, is confident that Anmasa will revolutionize the way consumers shop for groceries. “We are excited to bring a fresh perspective to the e-grocery market with Anmasa,” said Talvadia. “Our goal is to provide our customers with an unparalleled shopping experience, with a focus on quality, convenience, and affordability.”
Anmasa’s entry into the market is significant, given the growing demand for D2C grocery brands in India. The Indian e-grocery market has experienced exponential growth in recent years, with the pandemic accelerating the shift towards online shopping. According to a report by ResearchAndMarkets.com, the Indian e-grocery market is expected to reach $4.4 billion by 2025, growing at a CAGR of 44.7% from 2020 to 2025.
Anmasa’s co-founder, Shailendra Upadhyay, brings valuable experience to the table, having founded Veggie India and successfully integrating it with Milkbasket. “We are thrilled to be a part of the Anmasa journey and believe that our combined expertise will help us create a unique proposition in the market,” said Upadhyay.
The Anmasa team has a strong focus on technology and innovation, leveraging cutting-edge solutions to streamline the supply chain and logistics. The brand has developed a proprietary algorithm to optimize inventory management, ensuring that customers receive the freshest products possible. Anmasa also employs a team of experts to ensure that all products are sourced from trusted suppliers, adhering to strict quality standards.
Anmasa’s launch is a significant development in the Indian e-commerce space, and it will be interesting to see how the brand competes in the rapidly evolving market. With its focus on quality, convenience, and affordability, Anmasa has the potential to become a major player in the D2C grocery space.
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The author is a seasoned writer with a strong background in e-commerce and technology. With a keen interest in the Indian startup ecosystem, the author has written extensively on various topics, including e-commerce, fintech, and healthcare.
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