Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
In a bid to promote Sabah as a premier travel destination for Indian tourists, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB). The Memorandum of Collaboration (MoC) signed by representatives from both organizations outlines a strategic alliance aimed at boosting Sabah’s visibility and attracting more Indian visitors.
Easy Trip Planners, better known as EaseMyTrip, is a well-established player in the Indian online travel market, offering a wide range of travel services including flight bookings, hotel reservations, and holiday packages. The company’s partnership with STB is a significant development in the travel industry, as it offers a unique opportunity for Indian tourists to explore the natural beauty and cultural richness of Sabah.
Sabah, a state in Malaysian Borneo, is known for its stunning natural attractions, including Mount Kinabalu, the world’s highest equatorial mountain, and the Danum Valley Conservation Area, home to a diverse range of flora and fauna. The state also boasts a rich cultural heritage, with a blend of indigenous tribes, Malay, Chinese, and European influences.
Under the MoC, EaseMyTrip and STB will work together to promote Sabah’s tourism industry through various marketing initiatives. The partnership will focus on increasing awareness about Sabah’s tourism offerings among Indian travelers, with a special emphasis on promoting the state’s natural attractions, cultural experiences, and adventure activities.
The MoC will also enable EaseMyTrip to offer exclusive holiday packages to Sabah, featuring a range of travel options, including flights, hotels, and activities. This will provide Indian tourists with a convenient and hassle-free way to plan their trip to Sabah, making it easier for them to experience the state’s natural beauty and cultural richness.
The partnership between EaseMyTrip and STB is expected to have a significant impact on Sabah’s tourism industry, which has been growing steadily in recent years. According to the Malaysia Tourism Board, India is one of the top source markets for Malaysian tourists, with over 700,000 Indian visitors arriving in Malaysia in 2020.
The MoC is also seen as a strategic move by EaseMyTrip to diversify its offerings and tap into the growing demand for international travel among Indian tourists. The company has been expanding its presence in the international travel market, and its partnership with STB is a significant step in this direction.
In a statement, Gaurav Bhatia, Executive Director of Easy Trip Planners, said, “We are thrilled to partner with the Sabah Tourism Board to promote Sabah as a premier travel destination for Indian tourists. Our partnership will enable us to offer Indian travelers a unique and memorable travel experience in Sabah, and we are confident that it will have a positive impact on the state’s tourism industry.”
For STB, the partnership with EaseMyTrip is a significant milestone in its efforts to promote Sabah’s tourism industry. “We are delighted to partner with Easy Trip Planners to promote Sabah’s tourism industry among Indian travelers,” said Yong Teck Lee, Director of STB. “Our partnership will enable us to reach a wider audience and promote Sabah’s unique attractions and experiences to Indian tourists.”
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the travel industry, offering a unique opportunity for Indian tourists to explore the natural beauty and cultural richness of Sabah. The MoC is expected to have a positive impact on Sabah’s tourism industry, and it is a significant step forward for EaseMyTrip in its efforts to diversify its offerings and tap into the growing demand for international travel among Indian tourists.
