Jaya Ma’am Should Check Box-Office Figures: ‘Toilet…’ Co-Producer
In a recent interview, veteran actress Jaya Bachchan sparked a controversy when she expressed her distaste for the title of the 2017 film “Toilet: Ek Prem Katha”, saying that she would never watch a film with such a title. The statement was met with a strong reaction from Prerna Arora, the co-producer of the film, who took to social media to defend the film’s success.
In an interview with a leading daily, Arora reacted to Jaya Bachchan’s remark, saying, “Ma’am should check the box office figures. Our film earned a very handsome profit. It was one of the five biggest hits of 2017.” She also added that she would love to show the film to Jaya Bachchan, implying that the veteran actress might have missed out on a great cinematic experience.
“Toilet: Ek Prem Katha”, directed by Shree Narayan Singh, was a romantic comedy-drama that told the story of a young couple who face societal obstacles in their pursuit of love. The film, which starred Akshay Kumar and Bhumi Pednekar, received widespread critical acclaim and was a commercial success, grossing over ₹450 crore worldwide.
Arora’s response to Jaya Bachchan’s comment is a testament to the film’s success, which has been recognized by both audiences and critics alike. “Toilet: Ek Prem Katha” was praised for its unique storyline, which tackled the sensitive topic of open defecation in rural India. The film’s success was also attributed to its catchy title, which was a major talking point among audiences and helped to generate buzz around the film.
Jaya Bachchan’s comment, on the other hand, has been met with criticism from many quarters. While she has every right to express her opinion, her remark has been seen as dismissive and lackadaisical towards the film’s success. In an era where Bollywood is becoming increasingly experimental with its titles, Jaya Bachchan’s remark has been seen as a reflection of her out-of-touch attitude towards modern cinema.
In recent years, Bollywood has seen a surge in the number of films with unconventional titles, such as “Kahaani 2: Durga Rani Singh”, “Bareilly Ki Barfi”, and “Tumhari Sulu”. While some of these titles may have been met with skepticism at first, they have ultimately gone on to become successful films that have resonated with audiences.
The success of “Toilet: Ek Prem Katha” is a testament to the power of creative storytelling and innovative marketing. The film’s title may have been unconventional, but it was also a major selling point that helped to generate buzz around the film. In an industry where films are often judged by their title and trailer, “Toilet: Ek Prem Katha” proved that a unique title can be a major draw for audiences.
In conclusion, Prerna Arora’s response to Jaya Bachchan’s comment is a fitting tribute to the film’s success. “Toilet: Ek Prem Katha” may have been a film with an unconventional title, but it was also a film that broke box office records and earned critical acclaim. As the film industry continues to evolve and experiment with new titles and storylines, it is essential that we recognize the importance of creativity and innovation in filmmaking.
