Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the heart of India, Nagpur is a city that has given birth to several entrepreneurial spirits who have dared to dream big. One such duo, Vivek Deshpande and Kirit Joshi, have etched their mark in the world of modular furniture, building a ₹250 crore brand with sheer courage and vision. Their journey is a testament to the power of fearlessness, resilience, and innovation, inspiring countless others to chase their dreams, no matter how daunting the path may seem.
Vivek and Kirit, both engineers by training, shared a vision to revolutionize the furniture industry by introducing a unique concept of modular furniture. With limited funds, they founded Space Wood in 1994, embarking on a journey that would test their mettle, push them to the brink, and ultimately, yield a staggering success.
The early days were marked by countless challenges. With a small workshop in Nagpur, the duo faced stiff competition from established players in the market. The lack of resources and infrastructure only added to their woes. Yet, Vivek and Kirit refused to be deterred. They poured their heart and soul into their venture, investing every waking moment into perfecting their products and building a strong brand.
Their courage and conviction were rewarded when they landed their first major order from a prominent real estate developer. The contract not only boosted their morale but also helped them to scale up their operations. Vivek and Kirit seized the opportunity to invest in new machinery, expand their workforce, and expand their product range.
As the years went by, Space Wood continued to grow from strength to strength. The duo’s innovative approach to modular furniture, which allowed clients to customize their designs and layouts, resonated with the changing needs of the market. Their products became synonymous with quality, durability, and style, attracting a loyal customer base across India.
The turning point for Space Wood came when they received an order from a prominent hospitality chain. The massive contract not only boosted their revenue but also helped them to establish a foothold in the global market. Vivek and Kirit leveraged this success to expand their presence in international markets, partnering with key players in the Middle East, Africa, and Southeast Asia.
Throughout their journey, Vivek and Kirit have never lost sight of their core values – innovation, quality, and customer satisfaction. They have continuously invested in research and development, staying ahead of the curve in terms of design, materials, and manufacturing techniques. Their commitment to excellence has earned them numerous awards and recognition, including the prestigious ‘Best Furniture Brand’ award at the India Design and Architecture Awards.
The success of Space Wood is a testament to the power of entrepreneurship and the impact it can have on society. Vivek and Kirit’s journey is a shining example of how courage, vision, and relentless effort can turn dreams into reality, even with humble beginnings. Their story serves as an inspiration to aspiring entrepreneurs, highlighting the importance of perseverance, adaptability, and a willingness to take calculated risks.
As the founder and CEO of Space Wood, Vivek Deshpande attributes their success to their unwavering commitment to their vision. “We never compromised on our values, even when the going got tough. We believed in our product and our team, and we worked tirelessly to build a brand that would stand the test of time,” he says.
Kirit Joshi, the co-founder and Managing Director, adds, “Our journey has been a rollercoaster ride, but we’ve never lost sight of our goal. We’ve always focused on delivering exceptional quality and customer service, and that’s what has helped us build a loyal customer base.”
In conclusion, the journey of Vivek Deshpande and Kirit Joshi is a powerful reminder that entrepreneurship is about more than just building a business – it’s about creating a legacy that inspires and empowers others. Their success is a testament to the power of courage, vision, and innovation, and a testament to the impact that two fearless engineers from Nagpur can have on the world.
Source: https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
