Amazon Introduces ₹49 Fee on Bank Discounts of ₹500 or More
In a recent move, Amazon has introduced an offer processing fee of ₹49 on Instant Bank Discounts of ₹500 or more. This new fee is aimed at mitigating various costs incurred by the platform while aggregating, managing, and processing bank discount offers.
The e-commerce giant has stated that the fee is non-refundable, even if the order is cancelled or returned. This means that customers will have to bear the cost of the processing fee, along with the bank discount, if they avail of the offer.
Amazon’s decision to introduce this fee has sparked controversy among customers, who are already grappling with the rising costs of online shopping. The fee is seen as an add-on to the already high costs of shopping on the platform, which include shipping charges, taxes, and other miscellaneous fees.
In recent times, Amazon has been offering Instant Bank Discounts to its customers, which allow them to get a discount of up to 20% on their purchases. The discount is offered by the bank, and the customer gets the discount at the time of checkout. However, with the introduction of the new fee, customers will now have to pay an additional ₹49 for the service.
The fee is applicable only on Instant Bank Discounts of ₹500 or more, which means that customers who avail of smaller discounts will not be charged the fee. However, this has raised concerns among customers who are already worried about the rising costs of online shopping.
The introduction of the fee is seen as a move by Amazon to increase its revenue and offset the costs of offering discounts and promotions to its customers. Amazon has been offering discounts and promotions to its customers to stay ahead of the competition and attract more customers to its platform.
The fee is also seen as a move by Amazon to reduce its dependence on banks and financial institutions for offering discounts. The company has been offering Instant Bank Discounts as a way to reduce the costs of offering discounts and promotions. However, with the introduction of the fee, Amazon is now able to generate revenue from the service, which was earlier offered for free.
In a statement, Amazon said, “The fee is for the services rendered in aggregating, managing and processing bank discount offers. The fee helps mitigate various costs incurred by the platform.”
The introduction of the fee has raised concerns among customers, who are already worried about the rising costs of online shopping. The fee is seen as a move by Amazon to increase its revenue and offset the costs of offering discounts and promotions to its customers.
In conclusion, Amazon’s introduction of a ₹49 fee on bank discounts of ₹500 or more is a move to increase its revenue and offset the costs of offering discounts and promotions to its customers. While the fee may not seem significant to some customers, it is a significant addition to the already high costs of online shopping. The fee is non-refundable, even if the order is cancelled or returned, which means that customers will have to bear the cost of the processing fee, along with the bank discount, if they avail of the offer.
