Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the city of Nagpur, two fearless engineers, Vivek Deshpande and Kirit Joshi, dared to dream big. With limited funds and a bold ambition, they founded Space Wood in 1994. Through risk-taking, resilience, and innovation in modular furniture, they turned challenges into a ₹250 crore enterprise. Their journey is a testament to the power of courage, vision, and relentless effort in turning dreams into reality, even with humble beginnings.
Vivek and Kirit’s journey began with a simple yet ambitious goal: to create a furniture company that would revolutionize the way people lived and worked. With a combined experience of 15 years in the industry, they set out to create a brand that would stand out from the rest. They started with a small office and a few employees, but their vision was much larger.
The early days were not easy. The duo faced numerous challenges, from securing funding to finding the right talent. However, they refused to give up. They worked tirelessly, often for 18 hours a day, to build a strong foundation for their company. Their relentless effort paid off, and Space Wood started to gain traction.
One of the key factors that contributed to Space Wood’s success was the duo’s innovative approach to modular furniture. They saw an opportunity to create furniture that was not only stylish but also functional and sustainable. Their products were designed to be easily assembled, disassembled, and rearranged, making them perfect for the modern, fast-paced lifestyle.
Vivek and Kirit’s innovative designs quickly caught the attention of customers, and Space Wood started to receive orders from all over the country. The company’s growth was rapid, and soon they had to expand their operations to meet the increasing demand.
Today, Space Wood is a ₹250 crore brand, with a presence in over 50 cities across India. The company has a team of over 500 employees, and its products are exported to countries around the world. However, despite the company’s enormous success, Vivek and Kirit remain humble and grounded.
In an interview with Ascendants, Vivek Deshpande said, “Our success is not just about us, but about the entire team that has worked tirelessly to build this brand. We are proud of what we have achieved, but we know that there is still a lot to be done.”
Kirit Joshi added, “We have always been driven by a passion for innovation and a commitment to excellence. We believe that our products should not only look good but also be functional and sustainable. Our customers expect nothing but the best from us, and we strive to deliver that.”
So, what is the secret to Space Wood’s success? According to Vivek and Kirit, it is their willingness to take risks and their ability to innovate. They believe that fearlessness is the key to better business development, and they have lived by this mantra throughout their journey.
In an era where many entrepreneurs are afraid to take risks, Vivek and Kirit’s story is a breath of fresh air. They have shown that with courage, vision, and relentless effort, even the most ambitious dreams can come true.
As Ascendants notes in their article, “Fearlessness is the key for better business development.” Vivek and Kirit’s story is a testament to this. They have built a brand that is not only successful but also sustainable and socially responsible.
In conclusion, the story of Vivek Deshpande and Kirit Joshi is an inspiration to entrepreneurs and business leaders around the world. Their journey from humble beginnings to a ₹250 crore brand is a reminder that courage, vision, and relentless effort can turn dreams into reality. As they continue to grow and expand their business, they remain committed to their values of innovation, sustainability, and social responsibility.
Source:
https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
