Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the world of entrepreneurship, success stories are often filled with tales of innovation, resilience, and a dash of luck. But, what about the ones that defy convention, defy odds, and defy the norm? What about the ones that start with nothing, but end up building a brand worth ₹250 crores? One such story is that of Vivek Deshpande and Kirit Joshi, two fearless engineers from Nagpur, who founded Space Wood in 1994 with limited funds and bold ambition.
The duo’s journey began in the early 1990s, when they were working as engineers in the city of Nagpur. They had a simple idea – to create modular furniture that was both stylish and functional. They knew it wouldn’t be easy, but they were willing to take the risk. With a loan of just ₹50,000, they started Space Wood, a small workshop in Nagpur.
The early days were tough. They faced numerous challenges, from finding customers to managing finances. But, they refused to give up. They worked tirelessly, experimenting with new designs, new materials, and new manufacturing processes. They took calculated risks, invested in new equipment, and expanded their team. Slowly but surely, their vision began to take shape.
Their big break came in the late 1990s, when they landed a contract with a major hotel chain to supply modular furniture for their properties. It was a significant order, and it helped Space Wood establish itself as a serious player in the industry. The duo’s reputation grew, and so did their client base. They started supplying furniture to leading corporations, hospitals, and educational institutions.
But, even as they achieved success, they didn’t rest on their laurels. They continued to innovate, experimenting with new materials, new designs, and new manufacturing processes. They invested in research and development, hiring experts to help them stay ahead of the curve. They expanded their product range, adding new lines of furniture, from office chairs to hospital beds.
Today, Space Wood is a ₹250 crore enterprise, with a presence in over 100 cities across India. They have established themselves as a leading brand in the modular furniture industry, with a reputation for quality, innovation, and customer service. But, it’s not just about the numbers. It’s about the story behind the numbers – a story of courage, vision, and relentless effort.
What made Vivek and Kirit’s journey so remarkable? It’s not just about their innovative products or their entrepreneurial spirit. It’s about their willingness to take risks, to experiment, and to innovate. It’s about their refusal to accept the status quo, and their determination to push the boundaries.
In an interview with Ascendants, Vivek Deshpande, Co-Founder of Space Wood, said, “We took a huge risk in starting Space Wood. We had no experience in the industry, no funds, and no connections. But, we had a vision, and we were willing to work hard to make it a reality. We didn’t let fear hold us back. We didn’t let failure discourage us. We kept pushing forward, and that’s what made the difference.”
Kirit Joshi, Co-Founder of Space Wood, added, “We’ve always believed that innovation is key to success. We’ve always been willing to take risks, to experiment with new ideas, and to invest in research and development. That’s what has helped us stay ahead of the competition and build a brand that is recognized across the country.”
Their story is a testament to the power of courage and vision. It’s a reminder that even with humble beginnings, even with limited resources, it’s possible to achieve greatness. It’s a reminder that fearlessness is the key to better business development – the willingness to take risks, to innovate, and to push the boundaries.
As entrepreneurs, we often get caught up in the day-to-day challenges of running a business. We get bogged down in the minutiae of operations, and we forget to look up and see the bigger picture. But, Vivek and Kirit’s story is a reminder that it’s the big picture that matters – the vision, the ambition, the willingness to take risks and to innovate.
In conclusion, the story of Space Wood is a remarkable one – a story of courage, vision, and relentless effort. It’s a reminder that even with humble beginnings, even with limited resources, it’s possible to achieve greatness. It’s a reminder that fearlessness is the key to better business development – the willingness to take risks, to innovate, and to push the boundaries.
Source:
https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
