Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the city of oranges, Nagpur, a duo of fearless engineers, Vivek Deshpande and Kirit Joshi, have etched their names in the annals of entrepreneurship by building a brand worth ₹250 crore. Their journey, marked by risk-taking, innovation, and resilience, is a testament to the power of courage, vision, and relentless effort.
The story of Space Wood, founded in 1994, begins with a humble beginning. With limited funds and a bold ambition, Vivek and Kirit set out to disrupt the furniture industry by introducing modular furniture. The idea was to create furniture that was not only aesthetically pleasing but also flexible and adaptable to changing needs.
The duo’s courage to venture into uncharted territory was not without its challenges. They faced skepticism from investors, market competition, and the skepticism of even their own families. Vivek, in an interview, recalled, “Many people thought we were crazy to start a new venture in a crowded market. But we were driven by our passion and conviction that our product would revolutionize the way people lived and worked.”
The early years were marked by sleepless nights, long working hours, and financial struggles. Vivek and Kirit had to juggle multiple roles – designer, manufacturer, and marketer – to keep their venture afloat. They worked tirelessly to perfect their product, engaging with customers, and understanding their needs. This hands-on approach helped them refine their designs and develop a product that was both functional and beautiful.
The turning point came when Space Wood received orders from several prominent companies, including IT giants and hospitality chains. The brand’s reputation for quality, durability, and innovation began to spread, and soon, it became a go-to choice for many customers. The duo’s hard work and perseverance paid off, and Space Wood started to reap the fruits of their labor.
In the years that followed, Space Wood continued to innovate and expand its product range. The company introduced new materials, designs, and technologies, staying ahead of the curve in the rapidly changing furniture industry. Vivek and Kirit’s vision was not just to build a successful business but to create a brand that would stand the test of time.
Today, Space Wood is a ₹250 crore brand, with a presence in over 20 countries across the globe. The company has established itself as a leader in the modular furniture industry, with a diverse range of products that cater to various sectors, including residential, commercial, and industrial.
The success of Space Wood is a testament to the power of courage, vision, and relentless effort. Vivek and Kirit’s story is an inspiration to entrepreneurs and individuals who dare to dream big. Their journey is a reminder that even with humble beginnings, it’s possible to achieve greatness with the right mindset and a clear vision.
In an interview, Vivek emphasized the importance of taking calculated risks and being fearless in the pursuit of one’s goals. He said, “Fearlessness is the key to better business development. You need to be willing to take risks, face challenges head-on, and adapt to changing circumstances. Don’t be afraid to fail, as failure is an opportunity to learn and grow.”
Kirit added, “Our journey has taught us that success is not just about achieving our goals but also about the journey we take to get there. We have learned to be resilient, innovative, and customer-centric. These values have helped us build a brand that is not just successful but also respected and admired.”
The story of Space Wood is a shining example of what can be achieved when individuals come together with a shared vision, a willingness to take risks, and a commitment to excellence. It’s a testament to the power of entrepreneurship and the impact that small businesses can have on the economy and society.
As we celebrate the success of Space Wood, we are reminded that courage, vision, and relentless effort are the hallmarks of successful entrepreneurs. Vivek and Kirit’s story is a beacon of hope for aspiring entrepreneurs, and their journey serves as a powerful reminder that even with humble beginnings, it’s possible to achieve greatness.
Source:
https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
