How Eggoz is Revolutionising India’s $8 Bn Egg Market
Eggs have long been a staple in Indian diets, but their retail experience has remained largely unchanged – loose, unbranded, and often unhygienic. Recognising the need for a structured, high-quality approach to egg production and distribution, Abhishek Negi, Aditya Singh, and Uttam Kumar founded Eggoz in 2017. Since then, the company has been making waves in the Indian egg industry, revolutionising the way eggs are produced, packaged, and sold.
The Indian egg market is massive, valued at a staggering $8 billion. However, the industry has traditionally been plagued by issues such as contamination, lack of traceability, and poor quality control. Eggoz aims to address these concerns by introducing a modern, technology-driven approach to egg production and distribution.
At Eggoz, the focus is on quality control from farm to table. The company works closely with a network of over 1,000 small-scale farmers to source high-quality eggs. Each farm is monitored and evaluated regularly to ensure that the eggs meet Eggoz’s strict quality standards. The eggs are then collected from the farms and transported to Eggoz’s state-of-the-art processing facility in Delhi, where they are washed, graded, and packaged in a clean and hygienic environment.
One of the key differentiators for Eggoz is its focus on traceability. The company uses a blockchain-based tracking system to monitor the entire supply chain, from farm to consumer. This ensures that every egg can be traced back to the specific farm where it was laid, providing consumers with a level of transparency and confidence that is unmatched in the industry.
Another innovation that sets Eggoz apart is its use of advanced packaging technology. The company uses specialized packaging materials that are designed to keep eggs fresh for longer, while also providing a tamper-evident seal to ensure that the eggs remain unadulterated. This not only extends the shelf life of the eggs but also makes them more convenient for consumers to store and transport.
Eggoz has also been at the forefront of introducing new products and flavors to the Indian market. The company offers a range of egg-based products, including scrambled eggs, omelette mix, and egg snacks, which are all made from high-quality eggs and are free from artificial preservatives and additives.
In addition to its focus on quality, Eggoz is also committed to sustainability. The company has implemented a number of initiatives to reduce its environmental impact, including the use of solar power at its processing facility and the implementation of a recycling program for eggshells and other packaging materials.
The response to Eggoz’s innovative approach has been overwhelmingly positive. The company has seen rapid growth since its inception, with sales increasing by over 500% in the past year alone. Eggoz has also received widespread recognition within the industry, winning several awards for its innovative approach to egg production and distribution.
Despite its success, Eggoz is not resting on its laurels. The company is committed to continuing to innovate and improve its products and services. In the future, Eggoz plans to expand its range of products and services, including the introduction of new egg-based products and the development of a subscription-based service for consumers.
In conclusion, Eggoz is revolutionising India’s $8 billion egg market by introducing a modern, technology-driven approach to egg production and distribution. The company’s focus on quality control, traceability, and sustainability has set a new standard for the industry, and its innovative approach has been widely recognized. As Eggoz continues to grow and expand, it is likely to remain a leader in the Indian egg market for years to come.
Source: https://inc42.com/startups/how-eggoz-is-revolutionising-indias-8-bn-egg-market/
