Majority of Indians Spend 2 Hours/day on Mass Media: Govt Report
In today’s digital age, it’s no surprise that Indians are spending a significant amount of time consuming mass media. A recent report by the Ministry of Statistics and Programme Implementation (MoSPI) has shed light on the daily media habits of Indians, revealing that a majority of the population spends at least two hours a day on mass media.
The report, which was published in 2024, analyzed the media consumption habits of individuals in the 15-29 age group. According to the findings, a staggering 84.7% of Indian men and 71% of women in this age group spent at least two hours a day on mass media. This data highlights the significant impact that mass media has on the daily lives of Indians, particularly among the younger generation.
What’s more interesting is the difference in media consumption habits between men and women. While men in the 15-29 age group spent around 2 hours a day on mass media, women in this age group spent slightly less time, with 1 hour and 45 minutes being the average daily consumption. However, when it comes to women in the 15-59 age group, the trend reverses. Women in this age group spent more time on mass media than their male counterparts, with an average daily consumption of 2 hours and 15 minutes.
This disparity in media consumption habits between men and women raises several questions. Are women more inclined towards consuming media due to their domestic responsibilities, or is it a result of their increased participation in the workforce? The report does not provide a clear answer to these questions, but it does highlight the importance of understanding the impact of media consumption on various aspects of Indian society.
In addition to providing insights into media consumption habits, the report also sheds light on the employment patterns of Indian women. According to the report, 49.9% of women between 15-59 years participated in employment-related activities per day. This is a significant increase from previous years and highlights the growing importance of women’s participation in the workforce.
The report also provides insights into the types of media that Indians consume. Television remains the most popular form of media consumption, with 95.4% of Indians in the 15-29 age group reporting that they watch TV daily. Radio is the second most popular form of media consumption, with 64.6% of Indians in this age group reporting that they listen to the radio daily.
The report is significant not only because of its findings on media consumption habits but also because it highlights the importance of understanding the impact of media on various aspects of Indian society. As India continues to urbanize and modernize, it’s essential that policymakers and media organizations take steps to ensure that media consumption is having a positive impact on society.
In conclusion, the MoSPI report provides valuable insights into the media consumption habits of Indians. The report highlights the significant amount of time that Indians spend on mass media and the differences in media consumption habits between men and women. The report also sheds light on the employment patterns of Indian women and the importance of understanding the impact of media consumption on society.
As we move forward in this digital age, it’s essential that we continue to monitor and analyze media consumption habits to ensure that they are having a positive impact on society. By doing so, we can work towards creating a more informed and engaged citizenry that is equipped to take on the challenges of the 21st century.
