Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development for the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The brand, which has been making waves with its innovative approach to nutrition, has attracted a slew of high-profile investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This latest funding round marks a major milestone for Better Nutrition, which has been on a rapid growth trajectory since its appearance on Shark Tank India. The brand has grown an impressive 5x in valuation since then, cementing its position as a leader in the biofortified food space.
So, what does this significant funding mean for Better Nutrition? The brand plans to use the funds to expand its product portfolio, strengthen its distribution network, and scale up its farmer training programs. This will enable Better Nutrition to reach a wider audience, increase its market share, and make a greater impact on the lives of consumers.
A Game-Changer in the Food Industry
Better Nutrition’s biofortified food products are designed to provide essential micronutrients to consumers, particularly in rural areas where access to nutritious food is limited. The brand’s products are made using a combination of cutting-edge technology and traditional farming practices, ensuring that they are both healthy and sustainable.
The market for biofortified food is vast and growing, driven by increasing consumer awareness about the importance of nutrition and the need for sustainable food systems. Better Nutrition is well-positioned to capitalize on this trend, with its products already gaining popularity in India and beyond.
A Strong Team Behind the Brand
Better Nutrition’s success is not just due to its innovative products, but also its strong team of experts who are dedicated to making a difference in the lives of consumers. The brand’s founders, Ritesh and Priya, have a deep understanding of the food industry and a passion for nutrition, which has enabled them to develop products that are both healthy and delicious.
The brand’s team also includes experienced professionals in areas such as marketing, sales, and logistics, who are working together to ensure that Better Nutrition’s products reach consumers across the country. This strong team has been instrumental in the brand’s rapid growth and is well-positioned to drive its future success.
A Bright Future Ahead
Better Nutrition’s latest funding round is a testament to the brand’s potential for growth and its ability to attract top-notch investors. With this funding, the brand is poised to take its products to the next level, expanding its reach and making a greater impact on the lives of consumers.
As the brand looks to the future, it is clear that there are exciting times ahead. Better Nutrition’s commitment to biofortified food and sustainable agriculture is likely to resonate with consumers who are increasingly aware of the importance of nutrition and the need for sustainable food systems.
Conclusion
In conclusion, Better Nutrition’s ₹10 crore funding is a significant development in the Indian food industry, marking a major milestone for the brand and its commitment to biofortified food and sustainable agriculture. With this funding, Better Nutrition is poised to expand its product portfolio, strengthen its distribution network, and scale up its farmer training programs, cementing its position as a leader in the biofortified food space.
As the brand looks to the future, it is clear that there are exciting times ahead. Better Nutrition’s commitment to biofortified food and sustainable agriculture is likely to resonate with consumers who are increasingly aware of the importance of nutrition and the need for sustainable food systems.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
