Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian food industry, Better Nutrition, a biofortified food brand, has secured a funding of ₹10 crore (approximately $1.3 million) to expand its product offerings, strengthen its distribution network, and scale up farmer training programs. This latest round of funding comes on the heels of the brand’s impressive growth of 5x post its appearance on Shark Tank India.
The investors who have backed Better Nutrition in this round include several prominent names, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and representatives from Google and Meta. This influx of capital is expected to play a crucial role in the brand’s plans to expand its product portfolio, strengthen its distribution channels, and scale up its farmer training initiatives.
For the uninitiated, Better Nutrition is India’s first biofortified food brand, which focuses on creating nutrient-rich food products using cutting-edge technology. The brand’s products are designed to address the pressing issue of malnutrition in India, which affects millions of people across the country. Biofortification is a process that enhances the nutritional content of crops through breeding and genetics, making them more resilient and nutritious.
Better Nutrition’s products are made from these biofortified crops, which are rich in essential micronutrients such as iron, zinc, and vitamin A. The brand’s offerings include a range of snacks, beverages, and other food products that cater to the evolving tastes and preferences of Indian consumers.
The brand’s growth story is nothing short of remarkable. After its appearance on Shark Tank India, Better Nutrition saw its sales grow by an impressive 5x, with the brand’s products becoming a staple in many Indian households. The brand’s success can be attributed to its focus on creating nutritious and delicious products that cater to the country’s unique nutritional needs.
The latest round of funding is a testament to the brand’s potential and the confidence that investors have in its ability to scale up and expand its operations. The funds will be used to further build on Better Nutrition’s strengths, including its robust distribution network and strong relationships with farmers.
Speaking about the funding, Ashwini Srikant, Co-Founder and CEO of Better Nutrition, said, “We are thrilled to have received this funding from a group of esteemed investors. This investment will play a crucial role in our plans to expand our product offerings, strengthen our distribution channels, and scale up our farmer training initiatives. Our goal is to make nutritious food accessible to every Indian, and we believe that this funding will help us take a significant step towards achieving that vision.”
The funding round is also significant because it marks a milestone in the brand’s journey to create a sustainable and scalable business model. Better Nutrition’s focus on biofortification and sustainable agriculture practices has earned it recognition from various stakeholders, including investors, customers, and partners.
The brand’s commitment to sustainability is reflected in its approach to sourcing raw materials from local farmers, who are equipped with the necessary skills and knowledge to grow biofortified crops. This approach not only ensures that the brand’s products are of the highest quality but also helps to promote sustainable agriculture practices and support local communities.
In conclusion, Better Nutrition’s latest funding round is a significant development in the Indian food industry, and it marks a major milestone in the brand’s journey to create a sustainable and scalable business model. With its focus on biofortification and sustainable agriculture practices, Better Nutrition is well-positioned to create a lasting impact on the country’s food landscape.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
