Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development for the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured ₹10 crore in funding. This latest round of investment comes after the brand’s impressive growth of 5x post its appearance on Shark Tank India. The funding was led by a group of prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
Better Nutrition, which was founded with the mission of providing healthy and nutritious food options to millions of Indians, has been making waves in the industry with its innovative approach to food production. The brand’s biofortified food products are designed to address the nutritional deficiencies prevalent in many parts of the country.
The latest funding round will be used by Better Nutrition to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. The brand has been working closely with farmers to promote sustainable agriculture practices and improve crop yields, and this funding will enable it to take these initiatives to a larger scale.
Better Nutrition’s journey began in 2019 when it raised ₹3.1 crore in funding. Since then, the brand has grown significantly, with its sales increasing by 5x post its appearance on Shark Tank India. The brand’s impressive growth has been driven by its commitment to providing high-quality, nutritious food products that are affordable and accessible to a wide range of consumers.
The company’s products are made using a combination of traditional farming practices and modern technology. The brand’s biofortified food products are designed to address specific nutritional deficiencies, such as iron and zinc deficiency, which are prevalent in many parts of the country.
Better Nutrition’s products are currently available in over 10,000 retail stores across India, and the brand plans to use its latest funding to expand its distribution network and increase its online presence. The brand is also planning to launch new products in the coming months, including a range of ready-to-eat meals and snacks.
The funding round was led by a group of prominent investors, including Namita Thapar, who is a well-known entrepreneur and investor. Shantanu Deshpande, the co-founder of Fundamentum Partners, also participated in the funding round. PV Sindhu, the Indian badminton star, also invested in the brand, along with Aclr8.vc, a venture capital firm that has invested in several Indian startups.
Other investors who participated in the funding round include representatives from Google and Meta. The funding round was facilitated by Startups Foundry, a startup accelerator and incubator that has worked with several Indian startups.
Better Nutrition’s latest funding round is a testament to the brand’s potential to disrupt the Indian food industry. The brand’s commitment to providing healthy and nutritious food options to millions of Indians has resonated with investors, who see huge potential in the brand’s growth trajectory.
In a statement, Better Nutrition’s founder said, “We are thrilled to have secured this funding round, which will enable us to take our brand to a larger scale. We are committed to providing high-quality, nutritious food products to millions of Indians, and we believe that this funding will help us achieve our goal.”
The news of Better Nutrition’s funding round has sent shockwaves through the Indian startup ecosystem, with many entrepreneurs and investors taking to social media to congratulate the brand on its achievement.
In conclusion, Better Nutrition’s latest funding round is a significant development for the Indian food industry. The brand’s commitment to providing healthy and nutritious food options to millions of Indians has resonated with investors, who see huge potential in the brand’s growth trajectory. With its latest funding, Better Nutrition is poised to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. The brand’s journey is a testament to the power of innovation and entrepreneurship in India’s startup ecosystem.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
