Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The investment has brought together a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This latest round of funding is expected to fuel the brand’s expansion plans, including the launch of new products, strengthening its distribution network, and scaling up its farmer training programs.
Better Nutrition’s journey to success has been nothing short of remarkable. The brand’s growth accelerated significantly after its appearance on Shark Tank India, with its sales increasing by a staggering 5x. This impressive growth has caught the attention of investors, who are now backing the brand’s ambitious plans to revolutionize the Indian food industry.
So, what sets Better Nutrition apart? The brand’s unique selling proposition lies in its focus on biofortification, a process that enhances the nutritional content of staple crops such as wheat, rice, and corn. Better Nutrition’s products are designed to provide essential micronutrients like iron, zinc, and vitamin A to millions of Indians who lack access to a balanced diet. The brand’s commitment to biofortification has resonated with consumers, who are increasingly seeking healthier and more sustainable food options.
Better Nutrition’s products are already available in over 10,000 retail stores across India, and the brand has plans to expand its reach further. The latest funding round will enable Better Nutrition to scale up its operations, invest in new product development, and strengthen its distribution network. The brand will also use the funds to intensify its farmer training programs, which aim to educate farmers on best practices for cultivating biofortified crops.
The investors behind Better Nutrition’s funding round bring a wealth of experience and expertise to the table. Namita Thapar, a well-known entrepreneur and investor, has a proven track record of building successful businesses. Shantanu Deshpande, the co-founder of DraftFunk, is a seasoned investor who has backed several startups in the food and beverage space. PV Sindhu, the Indian badminton superstar, is also an investor in Better Nutrition, making her one of the few celebrity investors in the startup ecosystem.
Aclr8.vc, the venture capital firm backing Better Nutrition, has a strong focus on food technology and sustainability. The firm’s investment in Better Nutrition reflects its commitment to supporting innovative startups that are addressing pressing global challenges. Google and Meta, two of the world’s largest technology companies, have also invested in Better Nutrition, demonstrating their interest in the brand’s mission to provide healthier and more sustainable food options to Indian consumers.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant milestone in the brand’s journey to revolutionize the Indian food industry. With its commitment to biofortification, innovative products, and strong distribution network, Better Nutrition is well-positioned to become a leader in the Indian food market. As the brand continues to grow and expand, it is likely to create a positive impact on the lives of millions of Indians who lack access to a balanced diet.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
