Giving Fancy Packaging to Ice-Creams and Cookies is Not Start-Up: Piyush Goyal
In a recent event, Startup Mahakumbh 2025, Union Minister of Commerce and Industry, Piyush Goyal, shed light on the significance of entrepreneurship and innovation. While addressing the gathering, he emphasized that giving fancy packaging to ice-creams and cookies is not what makes a start-up. According to him, it is indeed entrepreneurship and a business model that define a start-up.
Goyal’s statement highlights the importance of focusing on substance over style. In today’s market, many businesses, especially small-scale ones, often invest heavily in fancy packaging, branding, and marketing to stand out from the competition. However, Goyal’s comments suggest that this approach is not what truly defines a start-up.
In fact, the minister’s words were a wake-up call to many entrepreneurs who might be misguided into thinking that a fancy packaging or a trendy brand name is what makes a start-up successful. Goyal’s emphasis on entrepreneurship and business model as the core drivers of a start-up is a reminder that innovation and creativity are what truly set start-ups apart.
Goyal’s comments also touched upon the state of India’s start-up ecosystem. He expressed concern over the fact that only 1,000 start-ups in India’s deep-tech space are a “disturbing situation.” This statement highlights the need for Indian start-ups to focus on innovation and R&D, especially in areas such as Artificial Intelligence (AI) and 3D printing.
The minister’s remarks are particularly noteworthy given the current start-up landscape. With the rise of e-commerce and digital platforms, many entrepreneurs are tempted to focus on superficial aspects such as branding and marketing. However, Goyal’s words serve as a reminder that the true value of a start-up lies in its ability to innovate, create value, and solve real-world problems.
Goyal’s comments also highlight the importance of collaboration and knowledge sharing between start-ups, academia, and industry. The minister emphasized the need for start-ups to focus on solving real-world problems and creating value for society. This approach requires start-ups to work closely with academia and industry to develop innovative solutions that cater to the needs of the market.
In conclusion, Piyush Goyal’s remarks at Startup Mahakumbh 2025 serve as a clarion call to entrepreneurs to focus on substance over style. Giving fancy packaging to ice-creams and cookies is not what makes a start-up successful; it is indeed entrepreneurship and a business model that define a start-up. As India’s start-up ecosystem continues to evolve, it is essential for entrepreneurs to prioritize innovation, R&D, and collaboration to create value for society.
Source:
https://x.com/moneycontrolcom/status/1907795297826378009
