Title: Giving fancy packaging to ice-creams & cookies is not start-up: Piyush Goyal
In a recent statement at Startup Mahakumbh 2025, Union Minister of Commerce and Industry, Piyush Goyal, shed light on the misconception surrounding the concept of startups in India. While many entrepreneurs and aspiring business owners may think that giving fancy packaging to ice-creams and cookies can be considered a start-up, Goyal clarified that it is, in fact, entrepreneurship and a business model.
Goyal’s statement comes at a time when the Indian startup ecosystem is growing, with new businesses emerging every day. However, the minister’s words serve as a reminder that not all businesses qualify as startups, and that there is a need for a deeper understanding of what constitutes a startup.
A startup, by definition, is a business that is characterized by its innovative products, services, or business models. It is typically a small, entrepreneurial venture that is driven by innovation and has the potential to scale rapidly. Startups are often characterized by their ability to disrupt traditional industries and create new markets.
Goyal’s statement highlights the importance of understanding the fundamental characteristics of a startup. Giving fancy packaging to ice-creams and cookies may make them more appealing to customers, but it does not necessarily make it a start-up. Instead, it is a business strategy aimed at differentiating the product from competitors.
The minister’s comments also serve as a wake-up call for Indian entrepreneurs who may be mistakenly labeling their businesses as startups. Goyal’s words are a reminder that being an entrepreneur and running a business is not the same as being a start-up.
Goyal also expressed concerns about the lack of innovation in India’s startup ecosystem. He pointed out that only 1,000 startups in India’s deep-tech space is a disturbing situation. This is in contrast to other nations, where startups are focused on cutting-edge technologies such as artificial intelligence and 3D printing.
The lack of innovation in India’s startup ecosystem is a cause for concern, as it may hinder the country’s ability to compete with other nations in the global economy. The Indian government has been actively promoting the startup ecosystem through initiatives such as the Startup India program, which aims to support and empower startups.
Goyal’s statement is a reminder that the Indian startup ecosystem needs to focus on innovation and entrepreneurship if it is to succeed. The country needs more startups that are driven by innovation and have the potential to scale rapidly.
In conclusion, Piyush Goyal’s statement at Startup Mahakumbh 2025 serves as a reminder of the importance of understanding the fundamental characteristics of a startup. Giving fancy packaging to ice-creams and cookies may be a business strategy, but it is not a start-up. The Indian startup ecosystem needs to focus on innovation and entrepreneurship if it is to succeed.
News Source: https://x.com/moneycontrolcom/status/1907795297826378009
