Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In 2016, Akash Joshi and Ankur Pathak, two entrepreneurs with a passion for innovation, took the leap of faith and quit their jobs to start building IMAST, a tech solutions startup in Indore. With a vision to revolutionize the way businesses operate, they set out to create a platform that would simplify sales, marketing, and customer engagement for companies across various sectors. Fast-forward to 2025, and their flagship product, IMAST 360, has received the prestigious title of Best Sales CRM and Loyalty Solution at the India Business Awards 2025.
The story of IMAST is one of perseverance, creativity, and a willingness to take calculated risks. Initially, the duo faced numerous challenges, from securing funding to building a team and developing a product that would stand out in a crowded market. However, their dedication and commitment to their vision paid off, and IMAST began to attract attention from potential clients and investors.
Today, IMAST has a client base of over 100 companies across diverse sectors, including automotive, FMCG, retail, electrical, and more. The startup’s innovative solutions have enabled these businesses to streamline their sales processes, enhance customer engagement, and improve overall revenue growth. The secret to IMAST’s success lies in its ability to understand the unique needs of each client and tailor its products and services to meet those needs.
IMAST 360, the flagship product that received the Best Sales CRM and Loyalty Solution award, is a cutting-edge platform that combines the power of customer relationship management (CRM) with loyalty and rewards programs. This comprehensive solution enables businesses to manage their sales teams, track customer interactions, and reward loyal customers in a seamless and efficient manner.
The India Business Awards 2025, which honored IMAST 360 with the Best Sales CRM and Loyalty Solution award, is a prestigious recognition of the startup’s achievements. The awards ceremony brings together some of the most innovative and successful businesses in the country, and the recognition is a testament to IMAST’s hard work and dedication to excellence.
Akash Joshi, Co-Founder and Director of IMAST, expressed his gratitude and pride at receiving the award. “This recognition is a testament to the tireless efforts of our team and the trust that our clients have placed in us. We are committed to continuing to innovate and deliver solutions that meet the evolving needs of our clients.”
Ankur Pathak, Co-Founder and Director of IMAST, added, “We are thrilled to have received this award, and we believe it is a validation of our vision to simplify sales and marketing for businesses. We are committed to continuing to push the boundaries of innovation and deliver solutions that make a real impact on our clients’ bottom lines.”
IMAST’s success is not limited to its products and services alone. The startup has also created a culture of innovation and entrepreneurship within its team, encouraging employees to think creatively and take calculated risks. This approach has led to the development of new products and services that have further differentiated IMAST from its competitors.
In conclusion, IMAST’s journey from a small startup to a recognized leader in the tech solutions space is a testament to the power of innovation, perseverance, and teamwork. The company’s flagship product, IMAST 360, has received the prestigious title of Best Sales CRM and Loyalty Solution at the India Business Awards 2025, and its commitment to delivering solutions that meet the evolving needs of its clients has earned it a strong reputation in the industry.
