IMAST Operations: Revolutionizing Sales & Loyalty with SaaS
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition. One such company that has made a significant impact in the sales and loyalty space is IMAST Operations Pvt Ltd, an Indore-based SaaS (Software as a Service) company founded by Akash Joshi and Ankur Pathak. With its flagship products, IMAST 360 and IMAST Service, IMAST Operations has become a leader in the industry, serving over 100 clients across various sectors.
A Journey of Innovation
Founded in [Year], IMAST Operations started its journey with a simple yet ambitious goal – to revolutionize the way businesses approach sales and loyalty. The company’s founders, Akash Joshi and Ankur Pathak, identified the need for a seamless and efficient solution that could help companies streamline their sales processes, improve customer relationships, and increase loyalty. With their combined experience in the sales and marketing industry, they set out to develop a cutting-edge SaaS solution that would cater to the evolving needs of businesses.
IMAST 360: A Comprehensive Sales CRM
IMAST 360 is a comprehensive sales CRM (Customer Relationship Management) solution that helps businesses manage their sales process efficiently. This cloud-based platform is designed to provide a 360-degree view of customer interactions, from lead generation to conversion and beyond. With IMAST 360, sales teams can track customer behavior, analyze sales patterns, and make data-driven decisions to improve performance.
Some of the key features of IMAST 360 include:
- Lead management: IMAST 360 allows businesses to track leads from multiple sources, prioritize them, and assign them to sales teams for follow-up.
- Sales pipeline management: The platform provides a visual representation of the sales pipeline, enabling businesses to track progress, identify bottlenecks, and optimize their sales strategy.
- Customer data management: IMAST 360 provides a centralized repository for customer data, ensuring that all teams have access to the same information and can make informed decisions.
- Reporting and analytics: The platform offers real-time reporting and analytics, enabling businesses to track performance, identify areas for improvement, and make data-driven decisions.
IMAST Service: A Loyalty Solution
IMAST Service is a loyalty solution designed to help businesses build strong, long-term relationships with their customers. This SaaS-based platform provides a range of features that enable businesses to understand customer behavior, reward loyalty, and improve retention rates.
Some of the key features of IMAST Service include:
- Loyalty program management: IMAST Service allows businesses to design and manage loyalty programs that reward customers for repeat purchases, referrals, and other desired behaviors.
- Customer segmentation: The platform provides advanced customer segmentation capabilities, enabling businesses to target specific customer groups with personalized offers and promotions.
- Reward management: IMAST Service provides a range of reward options, including points, discounts, and exclusive offers, which can be customized to meet the needs of specific businesses.
- Analytics and reporting: The platform offers real-time analytics and reporting, enabling businesses to track loyalty program performance, identify areas for improvement, and make data-driven decisions.
Awards and Recognition
IMAST Operations’ innovative approach to sales and loyalty has not gone unnoticed. The company recently won the ‘Best Sales CRM and Loyalty Solution’ award at the India Business Awards 2025. This prestigious award recognizes IMAST Operations’ commitment to innovation, customer satisfaction, and industry leadership.
Success Stories
IMAST Operations has a impressive list of clients across various sectors, including Raymonds and Ashok Leyland. The company’s flagship products, IMAST 360 and IMAST Service, have helped these businesses streamline their sales processes, improve customer relationships, and increase loyalty.
For example, Raymonds, a leading textile manufacturer, used IMAST 360 to optimize its sales process and improve customer engagement. With IMAST 360, Raymonds was able to track customer behavior, analyze sales patterns, and make data-driven decisions to improve performance. As a result, Raymonds saw a significant increase in sales and customer satisfaction.
Conclusion
IMAST Operations has revolutionized the sales and loyalty space with its innovative SaaS solutions, IMAST 360 and IMAST Service. With its comprehensive features, advanced analytics, and user-friendly interface, IMAST Operations has become a leader in the industry, serving over 100 clients across various sectors. The company’s commitment to innovation, customer satisfaction, and industry leadership has earned it numerous awards and recognition, including the ‘Best Sales CRM and Loyalty Solution’ award at the India Business Awards 2025.
Source: https://ascendants.in/business-stories/imast-crm-loyalty-india-business-award/
