
Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In a significant milestone for the Indian startup ecosystem, IMAST, a tech solutions startup based in Indore, has won the coveted Best Sales CRM & Loyalty Solution award at the prestigious India Business Awards 2025. This achievement is a testament to the innovative solutions and dedication of the startup’s founders, Akash Joshi and Ankur Pathak, who have been instrumental in building IMAST into a success story.
Founded in 2016, IMAST started as a humble venture by Joshi and Pathak, who had previously worked in the corporate sector. With a vision to create a cutting-edge tech solutions startup, they quit their jobs to pursue their entrepreneurial dreams. Fast forward to today, IMAST has grown into a formidable player in the industry, boasting a client base of over 100+ clients across various sectors, including automotive, FMCG, retail, and electrical, among others.
The award-winning product, IMAST 360, is a flagship solution that has revolutionized the way businesses approach sales and customer loyalty. This comprehensive platform combines the power of customer relationship management (CRM) and loyalty solutions to enable businesses to better manage their sales pipelines, improve customer engagement, and drive revenue growth.
The India Business Awards 2025, which honored IMAST’s IMAST 360, recognize and reward innovative businesses that have made significant contributions to the growth and development of the Indian economy. The awards ceremony was attended by prominent business leaders, entrepreneurs, and industry experts, who came together to celebrate the achievements of Indian businesses.
IMAST 360’s award-winning features include its AI-powered sales forecasting, real-time analytics, and personalized customer engagement capabilities. The platform’s advanced CRM capabilities enable businesses to streamline their sales processes, automate workflows, and gain valuable insights into customer behavior. The loyalty solution, on the other hand, empowers businesses to create targeted loyalty programs, reward customers, and foster long-term relationships.
In an interview with Startuppedia, Joshi and Pathak shared their thoughts on this remarkable achievement, saying, “We are thrilled and humbled by this recognition. It’s a testament to the hard work and dedication of our team, and we are proud to have contributed to the growth of Indian businesses. Our mission is to continue innovating and delivering cutting-edge solutions that meet the evolving needs of our customers.”
IMAST’s success story is a testament to the entrepreneurial spirit and innovation that defines the Indian startup ecosystem. The startup’s journey from humble beginnings to becoming a multi-crore company is a motivation for many entrepreneurs and startups across the country.
As IMAST continues to grow and expand its reach, it is likely to make a significant impact on the Indian business landscape. With its award-winning product, IMAST 360, the startup is poised to revolutionize the way businesses approach sales and customer loyalty. As the Indian startup ecosystem continues to evolve, it will be exciting to see what the future holds for IMAST and other innovative startups like it.