
Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In a remarkable achievement, Indore-based tech solutions startup, IMAST, has bagged the title of Best Sales CRM and Loyalty Solution at the prestigious India Business Awards 2025. This recognition comes as a testament to the startup’s relentless efforts to revolutionize the sales and customer loyalty landscape. Founded in 2016 by Akash Joshi and Ankur Pathak, IMAST has grown significantly, boasting over 100 clients across various sectors, including automotive, FMCG, retail, and electrical, among others.
The journey of IMAST began when Joshi and Pathak, both software engineers, decided to leave their corporate jobs to pursue their entrepreneurial dreams. With a shared passion for innovation and a vision to create cutting-edge solutions, they started building IMAST. The startup’s flagship product, IMAST 360, is a comprehensive sales CRM and loyalty solution designed to help businesses streamline their sales processes, enhance customer engagement, and drive growth.
IMAST 360 is a robust platform that offers a range of features, including sales forecasting, pipeline management, customer segmentation, and personalized communication. The solution is specifically designed to cater to the diverse needs of businesses, allowing them to create targeted marketing campaigns, reward loyal customers, and monitor sales performance in real-time.
The India Business Awards 2025, a premier business event, recognizes and honors outstanding achievements in the Indian business ecosystem. The Best Sales CRM and Loyalty Solution award is a testament to IMAST’s dedication to innovation and customer satisfaction. The startup’s success can be attributed to its commitment to providing tailored solutions that meet the unique needs of each client.
“We are thrilled to receive this prestigious award, which is a testament to our team’s hard work and dedication,” said Akash Joshi, Co-founder and CEO of IMAST. “Our goal is to empower businesses with cutting-edge technology that helps them drive growth, enhance customer engagement, and build long-term relationships. This recognition is a validation of our efforts, and we look forward to continuing to innovate and make a meaningful impact in the industry.”
IMAST’s success is not limited to its flagship product. The startup has also developed a range of other solutions, including sales analytics, customer feedback management, and sales performance optimization tools. These solutions are designed to help businesses make data-driven decisions, improve sales productivity, and enhance customer satisfaction.
The startup’s remarkable growth and success have not gone unnoticed. IMAST has been featured in several prominent industry publications and has received recognition from leading venture capital firms and angel investors. The startup’s valuation has also seen a significant increase, with reports suggesting that IMAST is now worth over Rs 100 crore.
IMAST’s story serves as a testament to the power of innovation and entrepreneurship. The startup’s founders, Joshi and Pathak, are living examples of what can be achieved with determination, hard work, and a passion for innovation. Their journey is an inspiration to entrepreneurs and startups across the country, and their success is a reminder that even the smallest ideas can lead to big changes.
In conclusion, IMAST’s Best Sales CRM and Loyalty Solution award is a well-deserved recognition of the startup’s commitment to innovation and customer satisfaction. As the startup continues to grow and expand its offerings, it is likely to make a significant impact on the Indian business ecosystem. Here’s to IMAST’s continued success and a bright future ahead!