Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the ever-competitive startup landscape, it’s not easy to stand out and make a name for yourself. However, IMAST, a tech solutions startup based in Indore, has done just that. Founded by Akash Joshi and Ankur Pathak in 2016, the startup has grown exponentially over the years, now boasting over 100 clients across various sectors. Its flagship product, IMAST 360, has recently received the prestigious Best Sales CRM and Loyalty Solution award at the India Business Awards 2025.
IMAST 360 is a cutting-edge sales CRM and loyalty solution that helps businesses streamline their sales, marketing, and customer engagement strategies. The platform is designed to cater to the needs of various industries, including automotive, FMCG, retail, and electrical, among others. By leveraging the power of data analytics and AI-driven insights, IMAST 360 enables businesses to make informed decisions, enhance customer experiences, and drive growth.
The India Business Awards 2025 is a prestigious event that recognizes and rewards innovative businesses and startups that have made a significant impact in their respective industries. The awards ceremony brings together top entrepreneurs, investors, and industry experts to celebrate the achievements of Indian businesses.
IMAST’s journey began in 2016 when Joshi and Pathak, both then employees of a leading IT company, decided to take the leap and start their own venture. With a shared vision to create innovative tech solutions that could transform businesses, they quit their jobs and founded IMAST.
Initially, the startup focused on developing customized software solutions for small and medium-sized enterprises (SMEs). However, as the business grew, IMAST expanded its offerings to include a range of tech solutions, including sales CRM, loyalty programs, and marketing automation.
The turning point for IMAST came when it launched its flagship product, IMAST 360. The platform quickly gained popularity among businesses, thanks to its user-friendly interface, scalability, and ability to integrate with various third-party tools.
IMAST 360 has been instrumental in helping businesses streamline their sales processes, improve customer engagement, and drive growth. The platform’s advanced analytics capabilities enable businesses to track customer behavior, identify trends, and make data-driven decisions.
The Best Sales CRM and Loyalty Solution award is a testament to IMAST’s commitment to innovation and customer satisfaction. The award is a recognition of the startup’s ability to create a platform that is not only user-friendly but also highly effective in driving business results.
IMAST’s success story is a testament to the power of innovation and entrepreneurship. From humble beginnings to a successful startup worth over Rs 100 crores, IMAST’s journey is an inspiration to aspiring entrepreneurs.
In an interview, Akash Joshi, Co-Founder and CEO of IMAST, said, “We are thrilled to receive this award, which is a recognition of our team’s hard work and dedication to creating innovative tech solutions. We are committed to continuing our journey, and this award is a motivation to push ourselves to achieve even greater heights.”
IMAST’s success is not just limited to its flagship product. The startup has also expanded its offerings to include a range of services, including consulting, implementation, and training. Its team of experts provides customized solutions to businesses, helping them to overcome specific challenges and achieve their goals.
As IMAST continues to grow and evolve, it is likely to remain a key player in the tech solutions space. The startup’s commitment to innovation, customer satisfaction, and employee development is a recipe for success, and it is likely to continue to achieve great things in the years to come.
