Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of startups, success stories are aplenty, but what sets some apart is the sheer determination and perseverance of the founders. One such startup that has made a name for itself in the tech solutions space is IMAST, a company founded by Akash Joshi and Ankur Pathak in 2016 in Indore. From humble beginnings to bagging a prestigious award, IMAST’s journey is a testament to the power of innovation and hard work.
IMAST’s flagship product, IMAST 360, has received the coveted title of Best Sales CRM and Loyalty Solution at the India Business Awards 2025. This recognition is a testament to the product’s capabilities in streamlining sales processes and implementing effective loyalty programs for businesses.
The journey of IMAST began when Joshi and Pathak, both engineers by education, decided to leave their corporate jobs to pursue their entrepreneurial dreams. They started working on IMAST, focusing on developing tech solutions that could cater to the needs of various industries. With a keen eye on innovation, they identified a gap in the market for a comprehensive sales CRM and loyalty solution.
Fast forward to today, IMAST has not only fulfilled its founders’ vision but has also become a go-to solutions provider for over 100 clients across various sectors, including automotive, FMCG, retail, electrical, and more. The company’s growth trajectory is a remarkable one, with a valuation of over Rs 100 crore.
So, what sets IMAST 360 apart from other sales CRM and loyalty solutions? According to Joshi, “IMAST 360 is designed to be an all-in-one solution for businesses. It not only helps them manage their sales processes seamlessly but also enables them to create personalized loyalty programs that drive customer engagement and retention.”
The product’s features are impressive, to say the least. IMAST 360 offers advanced analytics, customizable dashboards, and real-time reporting, making it an indispensable tool for businesses looking to streamline their sales operations. The loyalty module, in particular, allows companies to create targeted campaigns, offer personalized rewards, and track customer behavior, all of which contribute to increased customer satisfaction and loyalty.
The India Business Awards 2025, which IMAST won, recognizes excellence in various business categories, including innovation, entrepreneurship, and leadership. The award is a testament to IMAST’s commitment to providing cutting-edge solutions that meet the evolving needs of businesses.
In an interview with Startuppedia, Pathak attributed the company’s success to its team’s dedication and innovative approach. “Our team is passionate about creating solutions that make a difference. We’re constantly working on improving our products and services to ensure that they meet the highest standards of quality and performance.”
As IMAST looks to the future, it’s clear that the startup is poised for even greater success. With its flagship product, IMAST 360, already gaining recognition, the company is well on its way to becoming a leading player in the tech solutions space.
In conclusion, IMAST’s journey is a shining example of what can be achieved with determination, innovation, and a passion for creating solutions that make a difference. As the startup continues to grow and evolve, it will be exciting to see what the future holds for this Indore-based tech solutions provider.
