Virat Kohli to End ₹110-Crore Puma Deal: Report
One of the most significant news stories in the cricketing world is making headlines, with reports suggesting that former RCB and Team India captain Virat Kohli is set to end his partnership with Puma, a deal worth a staggering ₹110 crore. As per the reports, Kohli has refused Puma’s offer to renew the deal, which is nearing its end, and is expected to join an unknown company in a historic move.
This development comes as a surprise to many, considering the massive deal Kohli had with Puma, which was signed back in 2013. The eight-year contract was one of the most lucrative deals in the sports endorsement space, and Kohli has been an integral part of Puma’s marketing campaigns over the years. However, it seems that Kohli has decided to part ways with the company, and the announcement is expected to be made during the ongoing IPL 2025 season.
Puma, it appears, made an attempt to retain Kohli by offering him a new deal, but the star cricketer has declined the offer. The exact reasons behind Kohli’s decision are not yet clear, but it is believed that the cricketer is looking for a fresh start and a new partnership that aligns better with his brand values and goals.
This move also raises questions about Kohli’s future endorsements and sponsorships. Will he sign with a new company, or will he take a break from endorsements altogether? Only time will tell.
Kohli’s decision to end his partnership with Puma is a significant one, not just for the cricketer but also for the sports endorsement industry as a whole. He is one of the most marketable athletes in the world, with a massive following across the globe. His decision to join a new company will undoubtedly send shockwaves through the industry, and many are already speculating about which company will be lucky enough to sign him.
The timing of this announcement is also interesting, coming as it does during the ongoing IPL 2025 season. The league has been a platform for Kohli to showcase his skills, and his decision to end his partnership with Puma may be seen as a strategic move to create buzz around his personal brand.
Kohli’s association with Puma has been a successful one, with the cricketer appearing in several marketing campaigns for the company. He has been one of the faces of Puma’s cricket division, and his endorsement has helped to increase the brand’s visibility and appeal among cricket fans.
However, it is clear that Kohli is looking for a new challenge and a fresh start. His decision to end his partnership with Puma is a bold one, and it will be interesting to see which company he ultimately decides to sign with.
As news of Kohli’s decision spreads, fans and followers are eagerly awaiting the announcement of his new partnership. Will it be with a company that is already established in the sports endorsement space, or will it be with a new entrant looking to make a mark? Only time will tell.
