India’s New Obsessions: Quick Commerce & Short Drama Apps
In recent years, India has witnessed a significant surge in digital adoption, with the country’s users increasingly relying on quick commerce and short drama apps to meet their daily needs and entertainment requirements. The rapid growth of these platforms has not only changed the way Indians live and interact but also transformed consumer behavior.
Quick Commerce: A Booming Industry
One of the fastest-growing industries in India is quick commerce, which has seen tremendous traction in the past year. According to a recent report, quick commerce in India crossed ₹7,500 crore in FY24, with a staggering 68% of metro users ordering at least twice a week. This rapid growth is attributed to the increasing demand for convenience, speed, and doorstep delivery.
The rise of quick commerce platforms has led to a significant shift in consumer behavior, with Indians opting for instant gratification over traditional shopping methods. With the ability to order anything from groceries to electronics and have it delivered at their doorstep within a few minutes, the convenience offered by these platforms has become a major draw for consumers.
Short Drama Apps: A New Form of Entertainment
Another area that has seen significant growth is short drama apps, which have become a popular form of entertainment among Indians. In 2025, these apps saw a massive user base of 300 million, a 40% increase from 2023. The ad revenues generated by these apps also reached ₹2,000 crore in 2024, a testament to their growing popularity.
Short drama apps have disrupted the traditional entertainment landscape by offering bite-sized, engaging content that can be consumed on-the-go. These apps have also enabled creators to produce high-quality content at a lower cost, making them more accessible to a wider audience.
Speed and Personalization: The Key to Success
So, what’s behind the success of quick commerce and short drama apps? The answer lies in speed and personalization. Both industries have innovated to offer consumers a seamless and personalized experience, which has become a major differentiator in a crowded market.
Quick commerce platforms have leveraged technology to streamline their operations, ensuring that orders are processed quickly and efficiently. This has enabled them to deliver products in record time, often within minutes of the order being placed. Personalization is also a key aspect of quick commerce, with platforms using data analytics to offer customized recommendations and promotions to their customers.
Similarly, short drama apps have used data analytics to understand their audience’s preferences and offer content that resonates with them. This has enabled them to create engaging and personalized content that keeps users coming back for more.
Impact on Urban India’s Digital Habits
The rise of quick commerce and short drama apps has had a significant impact on urban India’s digital habits. With the ability to order anything and everywhere, Indians are increasingly relying on their smartphones to meet their daily needs. This has led to a shift in consumer behavior, with people opting for the convenience of online shopping and entertainment over traditional methods.
The growth of these industries has also led to the creation of new jobs and opportunities, particularly in the areas of content creation, delivery, and logistics. This has contributed to the growth of urban India’s digital economy, with the potential to create a significant impact on the country’s overall economic growth.
Conclusion
In conclusion, quick commerce and short drama apps are transforming urban India’s digital habits, offering consumers a new way to live, interact, and entertain themselves. With the ability to order anything and everywhere, Indians are increasingly relying on their smartphones to meet their daily needs. As these industries continue to innovate and grow, they are likely to play a significant role in shaping the future of India’s digital landscape.
