India’s New Obsessions: Quick Commerce & Short Drama Apps
In recent years, India has witnessed a remarkable surge in digital adoption, with the country’s digital economy growing at an unprecedented pace. The latest trends in the Indian digital landscape have been shaped by the rise of quick commerce and short drama apps, which have become an integral part of urban Indians’ daily lives. In this blog post, we will delve into the world of 10-minute deliveries and 3-minute dramas, exploring how these innovations are transforming consumer behavior in India.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, also known as instant delivery or flash delivery, has been a game-changer in India. According to a recent report, the quick commerce market in India crossed ₹7,500 crore (approximately $1 billion) in FY24, with a staggering 68% of metro users ordering at least twice a week. This remarkable growth is a testament to the increasing demand for convenience and speed in urban India.
The concept of quick commerce is simple: customers can order groceries, food, or other essentials online and receive them at their doorstep within 10-15 minutes. This revolutionary approach has disrupted the traditional e-commerce model, which often took hours or even days to deliver products. The speed and convenience offered by quick commerce platforms have made them an essential part of urban Indians’ daily routines.
Some of the key players in the quick commerce space include Zomato, Swiggy, and Blinkit, which have been at the forefront of this revolution. These platforms have not only changed the way people shop but have also created new opportunities for local businesses and entrepreneurs.
Short Drama Apps: The Rise of 3-Minute Dramas
In addition to quick commerce, another trend that has been gaining popularity in India is short drama apps. These apps offer bite-sized, engaging content that can be consumed in just a few minutes. According to a recent report, short drama apps saw 300 million users in 2025, a 40% increase from 2023.
Ad revenues for these apps have also seen a significant surge, reaching ₹2,000 crore (approximately $250 million) in 2024. The popularity of short drama apps can be attributed to their unique format, which offers a refreshing change from the traditional 30-minute TV shows and feature-length films.
Some of the key players in the short drama app space include MX Player, ZEE5, and Disney+ Hotstar, which have been investing heavily in original content and technology to enhance the user experience. These apps have not only changed the way people consume entertainment but have also created new opportunities for creators and talent.
Speed and Personalization: The Key to Success
So, what’s behind the success of quick commerce and short drama apps in India? Experts believe that speed and personalization are the key factors driving their popularity.
In the case of quick commerce, the speed and convenience offered by these platforms are unparalleled. Customers can order what they need and receive it within minutes, making it an attractive option for busy urban Indians.
Similarly, short drama apps have been able to personalize content based on user preferences, making it an engaging and addictive experience. The bite-sized format also allows users to consume content on-the-go, making it an ideal option for busy professionals and students.
Conclusion
In conclusion, India’s digital surge has been driven by the rise of quick commerce and short drama apps. These innovations have not only changed the way people shop and consume entertainment but have also created new opportunities for businesses, entrepreneurs, and creators.
As these platforms continue to innovate and improve, we can expect to see even more exciting developments in the Indian digital landscape. Whether it’s 10-minute deliveries or 3-minute dramas, one thing is certain – urban India’s digital habits are being redefined by speed and personalization.
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