India’s New Obsessions: Quick Commerce & Short Drama Apps
The digital landscape in India has undergone a significant transformation in recent years, with new trends and habits emerging that are redefining the way consumers live, work, and play. Two of the most notable obsessions in India today are quick commerce and short drama apps. In this blog post, we’ll delve into the world of 10-minute deliveries and 3-minute dramas, exploring how these innovations are transforming consumer behavior and the digital habits of urban Indians.
Quick Commerce: The Rise of 10-Minute Deliveries
In the world of e-commerce, speed is key. Gone are the days of waiting for hours or even days for products to arrive at your doorstep. In India, quick commerce has emerged as a major trend, with delivery platforms innovating to meet the demands of consumers who want their purchases delivered in record time.
According to a recent report, quick commerce in India crossed ₹7,500 crore in FY24, with 68% of metro users ordering at least twice a week. This surge in demand is driven by the growing need for convenience and the increasing popularity of online shopping. With the rise of quick commerce, consumers can now get their hands on everything from fresh groceries to electronic gadgets within a matter of minutes.
The key players in the quick commerce space are platforms like Zomato, Swiggy, and Dunzo, which have disrupted the traditional delivery model by offering lightning-fast delivery options. These platforms have also expanded their offerings to include a range of services, from food delivery to grocery shopping, to cater to the diverse needs of consumers.
Short Drama Apps: The Rise of 3-Minute Dramas
In the world of entertainment, the concept of short-form content has become increasingly popular. Short drama apps have emerged as a major trend in India, offering consumers bite-sized episodes of their favorite shows and movies.
According to a recent report, short drama apps saw 300 million users in 2025, up 40% from 2023. Ad revenues for these apps hit ₹2,000 crore in 2024, a testament to their growing popularity and the ability of consumers to engage with short-form content.
The key players in the short drama space are platforms like MX Player, SonyLIV, and ZEE5, which have innovated to meet the demands of consumers who want to watch their favorite shows on-the-go. These platforms have also expanded their offerings to include a range of genres, from drama and comedy to thriller and romance, to cater to the diverse tastes of consumers.
The Impact of Quick Commerce and Short Drama Apps on Consumer Behavior
The rise of quick commerce and short drama apps has had a significant impact on consumer behavior in India. These innovations have redefined the way consumers live, work, and play, offering convenience, speed, and personalization that was previously unavailable.
For consumers, the benefits of quick commerce and short drama apps are clear. They offer a range of benefits, from saving time and money to accessing a wide range of products and services. For businesses, these innovations offer a range of opportunities, from increased revenue and customer engagement to improved customer retention and loyalty.
Conclusion
In conclusion, quick commerce and short drama apps have emerged as two of the most significant trends in India today. These innovations have redefined the way consumers live, work, and play, offering convenience, speed, and personalization that was previously unavailable.
As the digital landscape continues to evolve, it will be interesting to see how quick commerce and short drama apps continue to shape consumer behavior and the digital habits of urban Indians. One thing is clear, however: these innovations are here to stay, and their impact will be felt for years to come.
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