Title: India’s new obsessions: Quick commerce & short drama apps
In recent years, India has witnessed a digital surge that has transformed the way consumers live, work, and entertain. Two industries that have emerged as major players in this revolution are quick commerce and short drama apps. In this blog post, we will explore the rapid growth of these industries, their impact on consumer behavior, and the innovations that are driving their success.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, also known as instant or rapid delivery, has taken the Indian market by storm. In the financial year 2024, the quick commerce industry in India crossed ₹7,500 crore, with an impressive 68% of metro users ordering at least twice a week. This rapid growth can be attributed to the increasing demand for convenience and speed in today’s fast-paced world.
One of the key players in the quick commerce space is Zomato, a food delivery platform that has expanded its services to include grocery shopping, pet supplies, and even home cleaning. Zomato’s success can be attributed to its focus on speed, with an average delivery time of just 10 minutes. This commitment to timeliness has earned the company a loyal customer base and a reputation for reliability.
Another popular quick commerce platform is Dunzo, which offers a range of services, including food delivery, grocery shopping, and even laundry pickup. Dunzo’s success can be attributed to its focus on personalization, with a team of customer service representatives available to assist with orders and provide real-time updates.
Short Drama Apps: The Rise of 3-Minute Entertainment
Short drama apps have also seen tremendous growth in recent years, with 300 million users in 2025, up 40% from 2023. Ad revenues for these apps have hit ₹2,000 crore in 2024, a testament to their popularity and the demand for bite-sized entertainment.
One of the most popular short drama apps is MX Player, which offers a range of short-form content, including movies, TV shows, and web series. MX Player’s success can be attributed to its focus on affordability, with a wide range of content available for free or at a low cost.
Another popular short drama app is Disney+ Hotstar, which offers a range of international and Indian content, including sports, movies, and TV shows. Disney+ Hotstar’s success can be attributed to its focus on quality, with a vast library of content available to users.
Innovations Driving Success
So, what drives the success of these industries? One key factor is innovation. Quick commerce platforms have introduced features such as real-time tracking, live updates, and personalized customer service to ensure that customers receive their orders quickly and efficiently.
Short drama apps have also innovated, with features such as personalized recommendations, social sharing, and interactive content to keep users engaged. These innovations have helped to redefine urban India’s digital habits, with consumers increasingly demanding speed, personalization, and convenience in their online interactions.
Conclusion
India’s digital surge is a testament to the country’s growing appetite for convenience, speed, and entertainment. Quick commerce and short drama apps have emerged as major players in this revolution, offering consumers a range of innovative services that cater to their changing needs and preferences.
As these industries continue to innovate and evolve, they are likely to have a profound impact on urban India’s digital habits. With the rise of 10-minute deliveries and 3-minute dramas, consumers are increasingly demanding speed, personalization, and convenience in their online interactions. As a result, businesses that can deliver these services efficiently and effectively are likely to thrive in the years to come.
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