Title: India’s New Obsessions: Quick Commerce & Short Drama Apps
In recent years, the digital landscape in India has undergone a significant transformation. The country has witnessed a surge in the adoption of quick commerce and short drama apps, revolutionizing the way consumers live and interact. This trend is not only changing the way Indians spend their time but also altering their purchasing habits and entertainment preferences.
One of the most significant developments in India’s digital landscape is the growth of quick commerce. Quick commerce refers to the delivery of essential goods and services within a short span, typically within 10-15 minutes. According to recent reports, quick commerce in India has crossed ₹7,500 crore in FY24, with an astonishing 68% of metro users ordering at least twice a week. This phenomenon is not limited to urban areas; even smaller cities and towns are witnessing a significant uptake of quick commerce services.
The rise of quick commerce can be attributed to several factors, including the increasing demand for convenience, the growth of e-commerce, and the proliferation of smartphones. With the advent of quick commerce, consumers can now order essential items such as groceries, food, and other household essentials from the comfort of their own homes. This has led to a significant shift in consumer behavior, with many Indians opting for quick commerce over traditional retail modes.
Another area where India has witnessed significant growth is the short drama app space. Short drama apps are platforms that offer bite-sized, engaging content that can be consumed within a short span. According to recent reports, short drama apps have seen 300 million users in 2025, a staggering 40% increase from 2023. Ad revenues for these apps have also seen a significant surge, reaching ₹2,000 crore in 2024.
The rise of short drama apps can be attributed to the increasing demand for entertainment content that is easily digestible and can be consumed on-the-go. With the proliferation of smartphones and the growth of social media, Indians are now more than ever seeking out content that can be consumed quickly and easily. Short drama apps have capitalized on this trend, offering a wide range of content that caters to diverse tastes and interests.
Speed and Personalization: The New Normal
The growth of quick commerce and short drama apps is not just a passing fad; it is a fundamental shift in the way Indians consume and interact with digital content. Speed and personalization are now the new normal, with consumers expecting instant gratification and tailored content.
For quick commerce, speed is a critical factor. Consumers are willing to pay a premium for goods and services that can be delivered quickly. This has led to a significant increase in the number of quick commerce platforms, each vying for market share by offering faster and more convenient services. Personalization is also a key factor, with many quick commerce platforms using data analytics to offer tailored recommendations and promotions.
In the short drama app space, personalization is also a key factor. Consumers are now seeking out content that is tailored to their interests and preferences. Short drama apps are using data analytics and machine learning algorithms to offer personalized content recommendations, ensuring that users are served with content that they are likely to enjoy.
Impact on Urban India
The growth of quick commerce and short drama apps is having a significant impact on urban India. Cities are now witnessing a significant change in consumer behavior, with many Indians opting for digital convenience over traditional retail modes. This has led to a significant decline in foot traffic in shopping malls, high streets, and other retail hubs.
The growth of quick commerce has also led to a significant increase in the number of delivery jobs and logistics companies. This has created a new wave of employment opportunities, particularly among young Indians who are looking for flexible and part-time work.
In conclusion, the growth of quick commerce and short drama apps is transforming the digital landscape in India. Speed and personalization are now the new normal, with consumers expecting instant gratification and tailored content. As these trends continue to evolve, it is likely that we will see even more innovative and innovative solutions emerge, further reshaping the digital landscape in India.
