Husband-Wife Duo Launches a 100% Plant-Based Luxury Fashion Brand
In a bold move to revolutionize the fashion industry, a husband-wife duo, Aishwarya Lahariya and Adhiraj Shinde, left their textile scientist jobs in the US to launch JIWYA, a 100% plant-based luxury fashion brand. Based in Nashik, India, JIWYA is a unique blend of sustainable fashion and Indian art, with a mission to make eco-friendly fashion a global trend.
Aishwarya and Adhiraj, both textile scientists, had spent years working in the US, but their passion for sustainable fashion and Indian art led them to take the leap and start their own brand. They left their secure jobs to pursue their dream of creating a fashion brand that not only looked good but also did good for the environment.
JIWYA’s journey began with extensive research on sustainable fabrics, eco-friendly manufacturing processes, and Indian art. The couple discovered that many luxury fashion brands were using synthetic materials and non-biodegradable fabrics, which not only harmed the environment but also contributed to fast fashion. They decided to take a different approach and create a brand that used only plant-based fabrics, such as cotton, jute, and hemp.
The name JIWYA is a combination of the Sanskrit words “ji” meaning life and “uya” meaning cloth. The brand’s logo features a handloom, symbolizing the traditional Indian art of weaving. JIWYA’s collection features intricate designs, vibrant colors, and elegant silhouettes, inspired by Indian textiles and art. Each piece is carefully crafted to showcase the beauty of sustainable fashion.
One of the standout features of JIWYA is its use of eco-friendly buttons and zippers. The brand has partnered with local suppliers to source these materials, reducing carbon footprint and promoting local economies. JIWYA’s packaging is also biodegradable and compostable, ensuring that every aspect of the brand’s operations is sustainable.
JIWYA’s online store offers a range of products, from statement pieces to everyday wear. The brand’s designs are perfect for fashion-conscious individuals who care about the environment and want to make a statement. With JIWYA, customers can not only look stylish but also contribute to a more sustainable future.
The brand’s global reach is facilitated by its website, which allows customers from around the world to shop and experience the beauty of JIWYA’s sustainable fashion. The brand’s social media platforms are also filled with stunning visuals and behind-the-scenes glimpses into the design and production process.
Aishwarya and Adhiraj’s decision to launch JIWYA in India has also been a deliberate one. They believe that Indian art and textiles are some of the most beautiful and sustainable in the world, and they want to showcase this heritage to the world. Nashik, a city known for its textile industry, has been chosen as the brand’s base, allowing them to tap into the region’s expertise and talent.
In an interview with Startuppedia, Aishwarya and Adhiraj shared their vision for JIWYA. “We want to create a brand that not only looks good but also does good for the environment,” Aishwarya said. “We believe that sustainable fashion is the future, and we want to be at the forefront of this movement.”
Adhiraj added, “We’re not just creating a fashion brand; we’re creating a movement. We want to inspire others to join us in making sustainable fashion a global trend.”
JIWYA’s journey is an inspiration to entrepreneurs and fashion enthusiasts alike. The brand’s commitment to sustainability, Indian art, and luxury fashion is a breath of fresh air in an industry that often prioritizes profit over people and the planet. As the world becomes increasingly aware of the impact of fast fashion, JIWYA is poised to become a leader in the sustainable fashion movement.
