Raj Man Quits Studies in US to Build ₹2.16 Cr Healthy Oil Brand
In a bold move that showcases the power of entrepreneurship and following one’s passion, Kabir Sihag, a Rajasthani entrepreneur, left behind a promising future in the US to build a successful healthy oil brand in India. Alongside his health-conscious cousin Chetan Sihag, Kabir co-founded Vedika Organics, which has now clocked a turnover of ₹2.16 crore in FY24. The brand’s phenomenal growth has been fueled by its commitment to producing high-quality, wood-pressed oils that retain essential nutrients like omega-3.
Kabir’s journey began when he was studying in the US. During his time abroad, he was disturbed by the impure food market in India, which often compromised on the quality of ingredients used in cooking. As someone who was conscious about his health, Kabir was determined to do something about it. He started researching and learning about the importance of healthy oils in cooking and their benefits for overall well-being.
Meanwhile, his cousin Chetan, who was also passionate about health and wellness, was pursuing a degree in agriculture. The two cousins would often discuss their shared concerns about the food industry and brainstorm ideas for a sustainable and healthy solution. It was during one such conversation that they decided to take the leap and start their own venture.
Despite the initial challenges and doubts from family and friends, Kabir and Chetan quit their respective studies and returned to India to pursue their entrepreneurial dreams. They spent months researching and developing their product, conducting extensive market research, and perfecting their manufacturing process.
In 2020, Vedika Organics was officially launched, with a mission to revolutionize the way Indians cook and eat. The brand’s flagship product was a range of wood-pressed oils that retained the essential nutrients and antioxidants found in the original ingredients. These oils were free from chemicals, artificial additives, and preservatives, making them a healthy alternative to the conventional oils available in the market.
The response was overwhelming. Health-conscious consumers, who were increasingly aware of the importance of nutrition and wellness, were drawn to Vedika Organics’ promise of high-quality oils. Word-of-mouth marketing and social media campaigns helped spread the brand’s message, and soon, Vedika Organics had a loyal customer base of over 15,000 individuals worldwide.
The brand’s success can be attributed to its commitment to quality and sustainability. Vedika Organics sources its ingredients from local farmers, ensuring that the oils are not only healthy but also environmentally friendly. The brand’s manufacturing process is also designed to minimize waste and reduce carbon footprint.
As Vedika Organics continues to grow, the brand is now eyeing an ambitious target of ₹8 crore in the next financial year. To achieve this, Kabir and Chetan are focusing on expanding their product range, introducing new flavors and variants, and strengthening their online presence.
Their story is a testament to the power of entrepreneurship and the impact that one person can have on the world. By quitting his studies and pursuing his passion, Kabir has not only built a successful brand but also created a movement that is changing the way Indians cook and eat.
