BEML Unveils ‘Infinix’ Brand Identity at Aero India 2025
In a significant move, BEML Ltd, a leading construction and engineering company, has launched its new brand identity, ‘Infinix’, at Aero India 2025. The launch of this bold new brand marks a new chapter for BEML, emphasizing its ambition and focus on delivering next-generation solutions. The ‘Infinix’ brand identity is a reflection of BEML’s commitment to innovation, engineering expertise, and future-ready technologies.
The ‘Infinix’ logo, a stylized Phoenix, symbolizes BEML’s limitless aspirations and commitment to innovation. The phoenix is a mythical bird that is reborn from its own ashes, signifying BEML’s ability to transform and rise above challenges. The logo is designed to evoke a sense of power, strength, and resilience, reflecting the company’s values and principles.
According to BEML, ‘Infinix’ represents the company’s expertise in engineering, mobility, and future-ready technologies. The brand identity is designed to appeal to customers who are looking for innovative and sustainable solutions that can help them stay ahead of the curve. With ‘Infinix’, BEML aims to position itself as a leader in the industry, synonymous with cutting-edge technology and innovative solutions.
The launch of the ‘Infinix’ brand identity at Aero India 2025 is a significant milestone for BEML, as it marks the company’s entry into a new era of growth and innovation. Aero India 2025 is one of the largest defense and aerospace exhibitions in Asia, attracting visitors from across the globe. The event provides a perfect platform for BEML to showcase its capabilities and offerings to a global audience.
BEML’s President, [Name], said, “We are thrilled to unveil our new brand identity, ‘Infinix’, at Aero India 2025. Our new brand represents our commitment to innovation, engineering expertise, and future-ready technologies. We believe that ‘Infinix’ will help us to stay ahead of the curve and provide our customers with the best-in-class solutions that they expect from us.”
The launch of the ‘Infinix’ brand identity is a major milestone for BEML, which has been in the business of manufacturing construction and engineering equipment for over six decades. The company has a strong track record of delivering high-quality products and services to its customers, and the launch of ‘Infinix’ marks a new chapter in its journey towards innovation and growth.
BEML’s order book stands at Rs 11,453 crore, with the company backed by the President of India. The company has a strong order book, which is a testament to its capabilities and offerings. With ‘Infinix’, BEML aims to further strengthen its position in the market and increase its share in the construction and engineering equipment industry.
In conclusion, the launch of the ‘Infinix’ brand identity at Aero India 2025 is a significant milestone for BEML, marking a new chapter in its journey towards innovation and growth. The brand identity is a reflection of the company’s commitment to innovation, engineering expertise, and future-ready technologies, and is designed to appeal to customers who are looking for cutting-edge solutions. With ‘Infinix’, BEML aims to position itself as a leader in the industry, synonymous with innovation and quality.
