Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
The tourism industry has been a significant contributor to the global economy, and with the rise of digital platforms, online travel booking has become increasingly popular. In this era, strategic partnerships between travel companies and tourism boards can lead to unprecedented growth and exposure. Recently, Easy Trip Planners Ltd, a leading Indian online travel platform, and the Sabah Tourism Board (STB) signed a Memorandum of Collaboration (MoC) to promote Sabah as a premier travel destination for Indian tourists.
Easy Trip Planners, popularly known as EaseMyTrip, is a well-established online travel agency that offers a wide range of travel services, including flight bookings, hotel reservations, and package tours. With its user-friendly interface and competitive prices, the company has become a favorite among Indian travelers. On the other hand, the Sabah Tourism Board is the official tourism promotion agency for the Malaysian state of Sabah, which is known for its stunning natural beauty, rich cultural heritage, and vibrant wildlife.
The MoC signed by the two organizations outlines a strategic alliance aimed at increasing Sabah’s visibility among Indian travelers and attracting more tourists to the region. This partnership is expected to have a significant impact on the tourism industry in Sabah, as Indian travelers have been increasingly interested in exploring international destinations.
The MoC involves a range of activities, including joint marketing and promotional campaigns, travel trade engagement, and capacity-building programs. Easy Trip Planners will utilize its strong online presence to promote Sabah as a travel destination, while STB will provide support and resources to facilitate the partnership.
Sabah is a tropical paradise located in the northern part of Borneo, Malaysia. The state is home to some of the most incredible natural wonders, including the Kinabatangan River, Mount Kinabalu, and the Tunku Abdul Rahman National Park. Visitors can enjoy a range of activities, such as trekking, wildlife watching, and snorkeling, amidst the stunning landscapes and diverse wildlife.
The partnership between Easy Trip Planners and STB is expected to benefit both parties. Easy Trip Planners will gain access to a new market, while STB will increase its visibility and attract more tourists to Sabah. The partnership will also provide opportunities for both parties to share expertise and best practices, leading to improved services and offerings.
The tourism industry is a significant contributor to the Indian economy, with a growth rate of 10.5% in 2020. The industry is expected to continue growing, driven by increasing disposable incomes, improved infrastructure, and a growing middle class. With the rise of digital platforms, online travel booking has become increasingly popular, and Easy Trip Planners is well-positioned to capitalize on this trend.
The partnership between Easy Trip Planners and STB is a significant development in the tourism industry, particularly in the context of the COVID-19 pandemic. The pandemic has had a significant impact on the tourism industry, with many countries implementing travel restrictions and lockdowns. However, with the rollout of vaccines and the easing of travel restrictions, the industry is expected to recover, and partnerships like this will play a crucial role in driving growth and recovery.
In conclusion, the MoC signed between Easy Trip Planners and STB is a significant development in the tourism industry, particularly in the context of the COVID-19 pandemic. The partnership will promote Sabah as a premier travel destination for Indian tourists, increasing visibility and attracting more visitors to the region. With its strong online presence and competitive prices, Easy Trip Planners is well-positioned to capitalize on this trend, while STB will benefit from increased visibility and revenue.
