Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
In a move to promote Sabah as a premier travel destination for Indian tourists, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB). The Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
The partnership is expected to increase the number of Indian tourists visiting Sabah, which is a state located on the island of Borneo in Malaysia. Sabah is known for its stunning natural beauty, rich cultural heritage, and diverse wildlife, making it an attractive destination for travelers.
Easy Trip Planners Ltd, or EaseMyTrip, is one of the largest online travel platforms in India, offering a wide range of travel services including flights, hotels, and holiday packages. The company has a large customer base and a strong online presence, making it an ideal partner for STB to promote Sabah as a tourist destination.
The MoC signed between Easy Trip Planners and STB outlines a plan to increase the visibility of Sabah among Indian tourists through various marketing and promotional activities. The partnership will focus on promoting Sabah’s unique attractions, such as its beaches, islands, and national parks, as well as its cultural heritage and festivals.
The partnership is expected to benefit both parties, with Easy Trip Planners gaining access to STB’s expertise and resources to promote Sabah as a tourist destination, while STB will gain access to Easy Trip Planners’ vast customer base and marketing expertise.
The MoC was signed during a ceremony held in Kuala Lumpur, Malaysia, where representatives from both organizations attended. The ceremony was attended by senior officials from Easy Trip Planners and STB, including the company’s CEO, Rajesh Magow, and the STB’s Director of Tourism, Daniel Majid.
In a statement, Rajesh Magow, CEO of Easy Trip Planners, said, “We are thrilled to partner with the Sabah Tourism Board to promote Sabah as a premier travel destination for Indian tourists. With our expertise in online travel and STB’s knowledge of Sabah’s attractions, we believe that this partnership will be highly beneficial for both parties.”
Daniel Majid, Director of Tourism at STB, also welcomed the partnership, saying, “We are excited to work with Easy Trip Planners to promote Sabah as a tourist destination among Indian travelers. We believe that this partnership will help to increase the number of Indian tourists visiting Sabah and contribute to the state’s economy.”
The partnership between Easy Trip Planners and STB is a significant development for the tourism industry in Sabah, which has been working to promote itself as a premier tourist destination. The state has a rich cultural heritage and diverse natural attractions, including beaches, islands, and national parks, making it an attractive destination for travelers.
Sabah is also home to a number of unique festivals and events, including the Sabah Festival, which is held annually and features traditional music, dance, and food. The partnership between Easy Trip Planners and STB is expected to promote these festivals and events to Indian tourists, making it an attractive destination for cultural enthusiasts.
In conclusion, the partnership between Easy Trip Planners and STB is a significant development for the tourism industry in Sabah, which is expected to increase the number of Indian tourists visiting the state. The partnership will promote Sabah’s unique attractions, cultural heritage, and festivals, making it an attractive destination for Indian travelers.
