Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
The Indian travel industry has been experiencing a significant surge in recent years, with more and more Indians taking to the roads, skies, and sea to explore the world. And, Sabah, a state in East Malaysia, is looking to capitalize on this trend by partnering with a leading Indian online travel platform, Easy Trip Planners Ltd, also known as EaseMyTrip. The two organizations have signed a Memorandum of Collaboration (MoC) to promote Sabah as a premier travel destination for Indian tourists.
The MoC was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors. This collaboration is expected to benefit both parties, with Easy Trip Planners gaining access to a new market and Sabah Tourism Board (STB) increasing its presence in the Indian market.
For those who may not be familiar with Sabah, it is a state located on the island of Borneo, sharing borders with the Malaysian states of Sarawak and West Malaysia. Sabah is known for its natural beauty, with lush rainforests, pristine beaches, and a diverse range of wildlife. The state is also home to the world-famous Kinabatangan River, which is one of the most biodiverse rivers in the world.
Sabah has been actively promoting itself as a tourist destination in recent years, with a focus on eco-tourism and adventure travel. The state government has invested heavily in infrastructure development, including the construction of new hotels, resorts, and attractions. The state’s tourism industry has also been boosted by the growth of the Indian economy, with more Indians traveling abroad for leisure and business.
Easy Trip Planners Ltd, on the other hand, is one of the leading online travel platforms in India, offering a range of travel services including flight booking, hotel booking, and holiday packages. The company has been in operation for over a decade and has established itself as a trusted brand in the Indian travel industry.
The partnership between Easy Trip Planners and STB is expected to benefit both parties in several ways. For Easy Trip Planners, the partnership will provide access to a new market and an opportunity to promote Sabah as a premier travel destination for Indian tourists. The company will leverage its extensive network of travel agents and customers in India to promote Sabah’s tourism attractions and offerings.
For STB, the partnership will increase visibility and awareness about Sabah’s tourism offerings in the Indian market. The organization will benefit from Easy Trip Planners’ expertise in the Indian travel industry and its extensive network of travel agents and customers. STB will also be able to tap into Easy Trip Planners’ vast database of travel-related information and research to better understand the needs and preferences of Indian tourists.
Under the MoC, Easy Trip Planners and STB will collaborate on a range of initiatives to promote Sabah’s tourism attractions and offerings to Indian tourists. Some of the key initiatives include:
- Promotional activities: Easy Trip Planners will promote Sabah’s tourism attractions and offerings through various promotional activities, including advertisements, social media campaigns, and email marketing.
- Marketing campaigns: STB and Easy Trip Planners will jointly launch marketing campaigns to promote Sabah’s tourism offerings in the Indian market.
- Travel agent training: Easy Trip Planners will provide training to its travel agents on Sabah’s tourism attractions and offerings, enabling them to better serve Indian tourists.
- Customer engagement: STB and Easy Trip Planners will engage with Indian tourists through social media and other channels to promote Sabah’s tourism offerings and gather feedback on their experiences.
The MoC between Easy Trip Planners and STB is expected to have a significant impact on the tourism industry in Sabah. The partnership will increase visibility and awareness about Sabah’s tourism attractions and offerings, and will provide Indian tourists with a range of travel options and packages to explore the state.
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the tourism industry in Sabah. The MoC will provide Indian tourists with a range of travel options and packages to explore the state, and will increase visibility and awareness about Sabah’s tourism attractions and offerings. As the Indian travel industry continues to grow, this partnership is expected to play a key role in promoting Sabah as a premier travel destination for Indian tourists.
