Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
India, being one of the largest and most vibrant travel markets in the world, has been a crucial focus for many tourism boards and travel companies. Sabah Tourism Board (STB) has recently taken a significant step to tap into this market by partnering with Easy Trip Planners Ltd, a leading Indian online travel platform. The Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
EaseMyTrip, as Easy Trip Planners Ltd is popularly known, is a well-established brand in the Indian travel industry. With its user-friendly platform and wide range of travel products, the company has built a strong reputation among Indian travelers. The partnership with STB is a significant development in EaseMyTrip’s expansion plans, as it marks the company’s entry into the Southeast Asian market.
Sabah, being a popular tourist destination in Malaysia, offers a unique blend of natural beauty, cultural heritage, and adventure activities. The state is home to some of the most breathtaking landscapes, including Mount Kinabalu, the highest peak in Southeast Asia, and the Danum Valley Conservation Area, a UNESCO World Heritage Site. Sabah’s rich cultural heritage, which is a mix of indigenous and Malaysian influences, is another significant draw for tourists.
The partnership between EaseMyTrip and STB is aimed at promoting Sabah as a premier travel destination for Indian tourists. The MoC outlines a range of initiatives to achieve this goal, including joint marketing campaigns, travel trade promotions, and capacity-building programs. The partnership is expected to increase the visibility of Sabah among Indian travelers, with a focus on attracting more tourists to the region.
One of the key objectives of the partnership is to increase the number of Indian tourists visiting Sabah. According to recent statistics, India is one of the fastest-growing source markets for Malaysia, with a significant increase in the number of Indian tourists visiting the country. The partnership between EaseMyTrip and STB is expected to capitalize on this trend, with a focus on targeting young, urban Indians who are eager to explore new destinations.
The partnership is also expected to benefit from EaseMyTrip’s extensive network of travel agents and tour operators in India. With its strong distribution network, EaseMyTrip is well-positioned to promote Sabah’s tourism products to its vast customer base. The company’s expertise in digital marketing and e-commerce will also help to increase the visibility of Sabah’s tourism products among Indian travelers.
STB has been actively promoting Sabah as a tourism destination in recent years, with a focus on developing sustainable tourism practices. The partnership with EaseMyTrip is seen as a significant step in this direction, as it will help to increase the visibility of Sabah’s tourism products among Indian travelers. The partnership is also expected to support STB’s efforts to develop the tourism industry in Sabah, with a focus on creating jobs and generating income for local communities.
In conclusion, the partnership between Easy Trip Planners Ltd and Sabah Tourism Board is a significant development in the tourism industry. The partnership is expected to increase the visibility of Sabah among Indian tourists, with a focus on promoting the region’s natural beauty, cultural heritage, and adventure activities. The partnership is also expected to benefit from EaseMyTrip’s extensive network of travel agents and tour operators in India, as well as its expertise in digital marketing and e-commerce.
About the Source:
The news is based on an article published by DSIJ, a leading business and finance news portal. The article can be accessed at: https://www.dsij.in/dsijarticledetail/11-bonus-share-debt-free-stock-under-rs-20-company-and-sabah-tourism-board-sign-moc-to-boost-sabahs-visibility-among-indian-travellers-id001-46396.
