Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
India’s online travel market has been growing exponentially in recent years, with millions of Indians traveling abroad every year. In a significant move to capitalize on this trend, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB) to promote Sabah as a premier travel destination for Indian tourists. A Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
The partnership between Easy Trip Planners and STB comes at a time when Indian tourism is on a growth trajectory. According to the Ministry of Tourism, Government of India, the country received 10.93 million foreign tourists in 2019, with a growth rate of 3.4% over the previous year. The number is expected to increase further in the coming years, driven by factors such as economic growth, improved infrastructure, and a growing middle class with a higher disposable income.
Sabah, a state in East Malaysia, has a lot to offer to Indian tourists. The state is known for its pristine beaches, lush rainforests, and vibrant culture. From the majestic Mount Kinabalu, the highest peak in Southeast Asia, to the iconic Sepilok Orangutan Rehabilitation Centre, Sabah is a nature lover’s paradise. The state also has a rich cultural heritage, with a blend of indigenous and Malay influences that are unique to the region.
Under the MoC, Easy Trip Planners and STB will work together to promote Sabah as a must-visit destination for Indian tourists. The partnership will focus on increasing the visibility of Sabah’s travel products and services, including its hotels, resorts, and tour packages. The two organizations will also collaborate to develop and promote new and innovative travel experiences that cater to the preferences of Indian tourists.
One of the key areas of focus for the partnership will be on developing customized tour packages for Indian tourists. Easy Trip Planners will use its expertise in creating tailor-made travel solutions to design packages that cater to the specific needs and preferences of Indian tourists. These packages will include a range of activities, such as trekking, wildlife tourism, and cultural experiences, that showcase the best of Sabah’s tourism offerings.
The partnership will also focus on increasing the availability of travel information and resources for Indian tourists. Easy Trip Planners will provide STB with access to its vast travel database, which contains information on over 3 million travel-related products and services. This will enable STB to better understand the travel preferences and behaviors of Indian tourists and tailor its marketing efforts accordingly.
In addition, the partnership will also involve joint marketing initiatives to promote Sabah as a travel destination. Easy Trip Planners and STB will work together to create promotional materials, such as brochures, videos, and social media campaigns, that showcase the best of Sabah’s tourism offerings. They will also participate in travel trade shows and exhibitions to promote Sabah’s tourism products and services to a wider audience.
The partnership between Easy Trip Planners and STB is expected to have a significant impact on the tourism industry in Sabah. It will provide Indian tourists with a wider range of travel options and experiences, while also boosting the local economy and creating new job opportunities.
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the tourism industry, with the potential to boost the number of Indian visitors to Sabah. The partnership will provide Indian tourists with a wider range of travel options and experiences, while also promoting cultural exchange and economic growth in the region.
