Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
In a significant move to promote tourism in Sabah, Malaysia, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB) to increase the visibility of Sabah as a premier travel destination for Indian tourists. The Memorandum of Collaboration (MoC) was signed by representatives from both organizations, marking the beginning of a strategic alliance aimed at boosting Sabah’s appeal to Indian travelers.
Easy Trip Planners, also known as EaseMyTrip, is a well-established online travel agency in India that offers a wide range of travel-related services, including flight bookings, hotel reservations, and holiday packages. With its extensive network and expertise in the travel industry, EaseMyTrip has become a trusted brand among Indian travelers.
Sabah Tourism Board, on the other hand, is responsible for promoting tourism in Sabah, a state located on the island of Borneo in Malaysia. Known for its stunning natural beauty, rich cultural heritage, and vibrant biodiversity, Sabah is a haven for nature lovers, adventure seekers, and culture enthusiasts.
The partnership between Easy Trip Planners and STB is expected to have a significant impact on the tourism industry in Sabah. With EaseMyTrip’s vast network of customers and expertise in the travel industry, the partnership will enable Sabah to reach a wider audience and increase its visibility among Indian travelers. STB, with its knowledge of the local market and tourism infrastructure, will provide EaseMyTrip with valuable insights and support to develop and promote Sabah as a unique travel destination.
The MoC outlines the strategic alliance between the two organizations, which includes joint marketing efforts, product development, and capacity building. Under the partnership, EaseMyTrip will promote Sabah’s tourism products and services to its customers, while STB will provide support and resources to ease the promotion and development of these products.
“We are thrilled to partner with STB to promote Sabah as a premier travel destination for Indian tourists,” said Rikant Pittie, CEO of Easy Trip Planners. “Sabah has everything that Indian travelers are looking for – stunning natural beauty, rich cultural heritage, and exciting adventure activities. We believe that this partnership will not only benefit both our organizations but also contribute to the growth of the tourism industry in Sabah.”
“We are delighted to partner with EaseMyTrip, a leading online travel platform in India,” said Madai Bin Haji Abdillah, Director of Tourism, STB. “EaseMyTrip’s expertise in the travel industry and its extensive network of customers will enable us to reach a wider audience and increase the visibility of Sabah as a travel destination. We are confident that this partnership will have a significant impact on the tourism industry in Sabah and contribute to the state’s economic growth.”
The partnership between Easy Trip Planners and STB is expected to benefit both organizations and the tourism industry in Sabah. For EaseMyTrip, the partnership will provide an opportunity to expand its reach and offer its customers a wider range of travel options. For STB, the partnership will enable the organization to increase its visibility and promote Sabah as a premier travel destination for Indian tourists.
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the tourism industry, which is expected to have a positive impact on the growth of tourism in Sabah. With its stunning natural beauty, rich cultural heritage, and exciting adventure activities, Sabah is an attractive destination for Indian travelers. The partnership will enable EaseMyTrip to promote Sabah’s tourism products and services to its customers, while STB will provide support and resources to ease the promotion and development of these products.
