Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
The travel industry is rapidly evolving, with the rise of online booking platforms and social media playing a crucial role in shaping consumer behavior. In a bid to tap into the vast and lucrative Indian market, Easy Trip Planners Ltd, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB) to promote Sabah as a premier travel destination for Indian tourists. A Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
The partnership between Easy Trip Planners and STB is a significant development in the travel industry, as it seeks to capitalize on the growing demand for international travel among Indian tourists. According to a recent report by the World Tourism Organization (UNWTO), India is poised to become one of the top 10 source markets for international tourism by 2025. With its vast and diverse population, India offers a massive market for tourism boards and travel companies looking to expand their reach.
Sabah, a state in East Malaysia, is known for its stunning natural beauty, rich cultural heritage, and vibrant city life. From the majestic Mount Kinabalu to the picturesque islands of the Sulu Sea, Sabah offers a unique and unforgettable travel experience. The state’s tourism board has been working tirelessly to promote Sabah as a premier travel destination, and the partnership with Easy Trip Planners is a significant step forward in this endeavor.
Under the MoC, Easy Trip Planners will use its extensive online platform to promote Sabah as a travel destination, while STB will provide support and assistance to Indian tourists visiting the state. The partnership will also focus on developing targeted marketing campaigns to reach out to Indian travelers, as well as providing special offers and packages to attract more visitors to Sabah.
The partnership between Easy Trip Planners and STB is also expected to boost the state’s economy, as tourism is a significant contributor to Sabah’s GDP. According to a report by the Sabah Tourism Board, tourism generated over RM1.3 billion in revenue in 2020, making it one of the state’s main economic drivers. With the partnership, Sabah is expected to attract more Indian tourists, which will lead to increased revenue and job creation in the tourism sector.
The MoC between Easy Trip Planners and STB is a testament to the growing importance of online travel platforms in shaping the travel industry. With the rise of online booking platforms, travel companies are now looking for innovative ways to promote their destinations and attract more customers. The partnership between Easy Trip Planners and STB is a perfect example of this trend, as it seeks to leverage the power of online platforms to promote Sabah as a premier travel destination.
In conclusion, the partnership between Easy Trip Planners and STB is a significant development in the travel industry, as it seeks to promote Sabah as a premier travel destination for Indian tourists. With its stunning natural beauty, rich cultural heritage, and vibrant city life, Sabah is an ideal destination for Indian travelers. The partnership will not only boost the state’s visibility but also attract more Indian visitors, which will lead to increased revenue and job creation in the tourism sector.
