Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
The Sabah Tourism Board (STB) has taken a significant step to promote Sabah as a premier travel destination for Indian tourists by partnering with Easy Trip Planners Ltd, a leading Indian online travel platform. A Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
Easy Trip Planners, also known as EaseMyTrip, is a well-known brand in the Indian travel industry, offering a range of travel services including flight bookings, hotel reservations, and holiday packages. The company’s extensive network and expertise in the Indian market make it an ideal partner for the STB to promote Sabah as a tourist destination.
The MoC signed between Easy Trip Planners and the STB aims to increase the visibility of Sabah among Indian travelers and to promote the state’s unique cultural, natural, and adventure tourism offerings. The partnership will also focus on developing targeted marketing campaigns and promotional activities to attract more Indian tourists to Sabah.
Sabah is a Malaysian state located on the island of Borneo, known for its rich biodiversity, stunning natural landscapes, and vibrant cultural heritage. The state is home to some of the most beautiful national parks, including the Kinabatangan River and the Danum Valley, as well as the iconic Mount Kinabalu, which is a UNESCO World Heritage Site.
The STB has been actively promoting Sabah as a tourist destination, and the partnership with Easy Trip Planners is seen as a significant step forward in achieving its goals. “We are thrilled to partner with Easy Trip Planners, one of the leading online travel platforms in India,” said Datuk Irene Char Yuen How, Director of Tourism, Culture and Environment, Sabah. “This partnership will enable us to reach a wider audience and promote Sabah’s unique attractions and experiences to Indian travelers.”
Easy Trip Planners, on the other hand, sees the partnership as an opportunity to expand its offerings to Indian travelers and to provide them with a wider range of travel options. “We are excited to partner with the STB and to promote Sabah as a premier travel destination for Indian tourists,” said Rikant Pitti, Co-Founder and CEO of Easy Trip Planners. “Our expertise in the Indian market and the STB’s knowledge of Sabah’s tourism offerings will enable us to provide Indian travelers with a unique and unforgettable travel experience.”
The partnership between Easy Trip Planners and the STB is expected to have a significant impact on the tourism industry in Sabah. The state has been actively promoting eco-tourism and sustainable tourism practices, and the partnership will help to promote these initiatives to Indian travelers. The partnership will also help to increase the visibility of Sabah’s tourism offerings and to attract more tourists to the state.
In addition to promoting Sabah’s tourism offerings, the partnership will also focus on developing targeted marketing campaigns and promotional activities to attract more Indian tourists to the state. The campaigns will be designed to appeal to Indian travelers and to promote Sabah’s unique attractions and experiences.
The MoC signed between Easy Trip Planners and the STB outlines a range of initiatives and activities that will be undertaken to promote Sabah as a tourist destination. The initiatives include the development of targeted marketing campaigns, the promotion of Sabah’s tourism offerings through social media and other digital channels, and the organization of travel trade and media familiarization trips to Sabah.
The partnership between Easy Trip Planners and the STB is seen as a significant step forward in promoting Sabah as a premier travel destination for Indian tourists. The partnership will help to increase the visibility of Sabah’s tourism offerings and to attract more tourists to the state. With its unique cultural, natural, and adventure tourism offerings, Sabah is poised to become a popular destination for Indian travelers.
About Easy Trip Planners
Easy Trip Planners Ltd, also known as EaseMyTrip, is a leading Indian online travel platform that offers a range of travel services including flight bookings, hotel reservations, and holiday packages. The company was founded in 2008 and has since become one of the most popular online travel platforms in India. EaseMyTrip has a strong presence in the Indian market and has been recognized for its innovative approach to travel booking and its commitment to providing excellent customer service.
About Sabah Tourism Board
The Sabah Tourism Board (STB) is the official tourism authority for the state of Sabah in Malaysia. The STB is responsible for promoting Sabah as a tourist destination and for developing the state’s tourism industry. The STB offers a range of services and facilities to tourists, including travel information, accommodation booking, and tour planning. The STB is committed to promoting sustainable tourism practices and to ensuring that tourism development is done in a responsible and environmentally-friendly manner.
News Source
