Easy Trip Planners & STB Sign MoC to Boost Indian Visitors
In a significant move to promote Sabah as a premier travel destination for Indian tourists, Easy Trip Planners Ltd, a leading online travel platform in India, has partnered with the Sabah Tourism Board (STB). A Memorandum of Collaboration (MoC) was signed by representatives from both organizations, outlining a strategic alliance to boost Sabah’s visibility and attract more Indian visitors.
Easy Trip Planners, also known as EaseMyTrip, is a well-established online travel agency in India that offers a wide range of travel services, including flight bookings, hotel reservations, and package tours. With a strong presence in the Indian market, the company has been instrumental in promoting various international destinations, including Southeast Asia, among Indian travelers.
Sabah, a state in Malaysia, is known for its stunning natural beauty, rich cultural heritage, and diverse wildlife. The state is home to some of the most iconic and awe-inspiring attractions in Southeast Asia, including Mount Kinabalu, the Kinabatangan River, and the Tunku Abdul Rahman National Park. With its unique blend of Malay, Chinese, and indigenous cultures, Sabah offers a fascinating cultural experience for visitors.
The partnership between Easy Trip Planners and STB is aimed at promoting Sabah as a must-visit destination for Indian tourists. The MoC outlines a collaborative approach to increase visibility and awareness about Sabah’s tourism offerings, including its natural attractions, cultural experiences, and adventure activities.
Under the partnership, Easy Trip Planners will offer exclusive packages and promotions to Indian travelers, highlighting the unique experiences and attractions that Sabah has to offer. The company will also provide targeted marketing and advertising campaigns to reach out to the Indian travel market, which is growing rapidly.
The STB, on the other hand, will work closely with Easy Trip Planners to develop and promote Sabah’s tourism products and services, including its iconic attractions, cultural experiences, and adventure activities. The board will also provide support and resources to help Indian travel agents and tour operators develop and market Sabah-specific products and packages.
The partnership is expected to boost Sabah’s visibility and appeal among Indian tourists, who are known for their love of traveling and exploring new destinations. With Easy Trip Planners’ expertise and reach in the Indian market, the partnership is expected to generate significant interest and demand for Sabah’s tourism products and services.
According to the Indian Ministry of Tourism, India is one of the fastest-growing source markets for international tourism, with a growth rate of over 10% per annum. The country has a large and growing middle class with increasing disposable income, which is driving the demand for international travel.
Southeast Asia, in particular, is a popular destination for Indian tourists, who are attracted to its cultural heritage, natural beauty, and affordability. Sabah, with its unique blend of Malay, Chinese, and indigenous cultures, is an attractive destination for Indian tourists, who are looking for a unique and authentic cultural experience.
The partnership between Easy Trip Planners and STB is a significant development for Sabah’s tourism industry, which is looking to increase its visibility and appeal among Indian tourists. The partnership is expected to generate significant interest and demand for Sabah’s tourism products and services, and help the state to become a premier travel destination for Indian tourists.
In conclusion, the partnership between Easy Trip Planners and STB is a significant move to promote Sabah as a premier travel destination for Indian tourists. The MoC outlines a collaborative approach to increase visibility and awareness about Sabah’s tourism offerings, including its natural attractions, cultural experiences, and adventure activities. With Easy Trip Planners’ expertise and reach in the Indian market, the partnership is expected to generate significant interest and demand for Sabah’s tourism products and services.
