IMAST Operations: Revolutionizing Sales & Loyalty with SaaS
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition and drive growth. One such company that has been making waves in the industry is IMAST Operations Pvt Ltd, an Indore-based SaaS-based sales and loyalty solutions provider. Founded by Akash Joshi and Ankur Pathak, IMAST Operations has quickly established itself as a leader in the space, serving over 100 clients, including prominent brands like Raymonds and Ashok Leyland.
In a recent achievement that solidifies its position in the market, IMAST Operations won the prestigious “Best Sales CRM and Loyalty Solution” award at the India Business Awards 2025. This recognition is a testament to the company’s commitment to providing cutting-edge solutions that cater to the evolving needs of businesses.
The Birth of IMAST Operations
Akash Joshi and Ankur Pathak, the founders of IMAST Operations, had a vision to create a platform that would revolutionize the way businesses approached sales and loyalty. With extensive experience in the industry, they recognized the need for a comprehensive solution that would enable companies to streamline their sales processes, build stronger relationships with customers, and ultimately drive growth.
In 2015, IMAST Operations was born, with the launch of its flagship product, IMAST 360. This innovative platform was designed to provide a 360-degree view of customers, enabling businesses to gain a deeper understanding of their needs, preferences, and behaviors. IMAST 360 was the first SaaS-based sales and loyalty solution in India, and its launch marked a significant milestone in the company’s journey.
IMAST 360: The Game-Changer
IMAST 360 is a highly advanced sales and loyalty platform that empowers businesses to build strong, long-term relationships with their customers. The platform is built on a robust technology stack that integrates artificial intelligence, machine learning, and data analytics to provide unparalleled insights into customer behavior.
With IMAST 360, businesses can:
- Gain a 360-degree view of customers, including their behavior, preferences, and purchasing patterns
- Identify upsell and cross-sell opportunities to increase revenue
- Develop targeted marketing campaigns to engage customers and drive loyalty
- Analyze sales performance and optimize sales strategies
- Automate sales processes to improve efficiency and reduce costs
IMAST Service: The Extension of IMAST 360
In 2018, IMAST Operations launched IMAST Service, a comprehensive customer service platform that extends the capabilities of IMAST 360. IMAST Service is designed to provide businesses with a centralized platform to manage customer inquiries, issues, and feedback.
With IMAST Service, businesses can:
- Respond to customer inquiries quickly and efficiently
- Resolve issues and complaints in a timely manner
- Collect feedback and sentiment analysis to improve customer experience
- Track customer satisfaction and loyalty metrics
- Automate routine customer service tasks to reduce costs
The Impact of IMAST Operations
Since its inception, IMAST Operations has made a significant impact on the sales and loyalty landscape in India. The company’s innovative solutions have enabled businesses to:
- Increase customer loyalty and retention rates
- Boost sales revenue and growth
- Improve customer satisfaction and experience
- Enhance sales productivity and efficiency
- Gain a competitive edge in the market
The Future of IMAST Operations
As IMAST Operations continues to innovate and expand its offerings, the company is poised to play a significant role in shaping the future of sales and loyalty in India. With its flagship products, IMAST 360 and IMAST Service, the company is well-positioned to help businesses navigate the complex landscape of customer engagement and loyalty.
In the words of Akash Joshi, co-founder and CEO of IMAST Operations, “We are committed to providing our customers with cutting-edge solutions that enable them to build strong, lasting relationships with their customers. Our goal is to empower businesses to achieve unprecedented levels of growth and success, and we are excited to see the impact that our solutions will have in the years to come.”
Conclusion
IMAST Operations is a shining example of innovation and entrepreneurship in India. With its flagship products, IMAST 360 and IMAST Service, the company has revolutionized the sales and loyalty landscape, empowering businesses to build stronger relationships with their customers and drive growth. As the company continues to push the boundaries of what is possible, it is clear that IMAST Operations will play a significant role in shaping the future of sales and loyalty in India.
News Source:
https://ascendants.in/business-stories/imast-crm-loyalty-india-business-award/
