IMAST Operations: Revolutionizing Sales & Loyalty with SaaS
In today’s digital age, businesses are constantly seeking innovative ways to stay ahead of the competition and build strong relationships with their customers. One company that has successfully achieved this is Indore-based IMAST Operations Pvt Ltd, founded by Akash Joshi and Ankur Pathak. With its cutting-edge SaaS-based sales and loyalty solutions, IMAST has become a leader in the industry, serving over 100 clients, including prominent brands like Raymonds and Ashok Leyland.
IMAST’s flagship products, IMAST 360 and IMAST Service, have been designed to help businesses streamline their sales and loyalty operations, resulting in significant improvements in customer engagement, retention, and revenue growth. The company’s impressive success has not gone unnoticed, as it recently won the prestigious “Best Sales CRM and Loyalty Solution” award at the India Business Awards 2025.
So, what sets IMAST apart from other sales and loyalty solutions providers? And how has the company managed to achieve such remarkable success in a short span of time? Let’s dive deeper to find out.
The Birth of IMAST
Akash Joshi and Ankur Pathak, the founders of IMAST, come from a background of entrepreneurship and innovation. They have always been passionate about leveraging technology to solve real-world problems. Their journey began when they identified a significant gap in the sales and loyalty space, where businesses struggled to manage their customer relationships effectively.
The duo saw an opportunity to create a solution that would not only streamline sales operations but also empower businesses to build strong, long-term relationships with their customers. With this vision in mind, IMAST Operations Pvt Ltd was born in 2018.
IMAST 360: The Game-Changer
IMAST 360 is the company’s flagship product, designed to revolutionize the way businesses approach sales and customer relationships. This comprehensive sales CRM and loyalty solution is built on a robust SaaS platform, offering a range of features that cater to the needs of businesses across various industries.
Some of the key features of IMAST 360 include:
- Sales Force Automation: IMAST 360 automates sales processes, enabling businesses to manage their sales pipeline efficiently and make data-driven decisions.
- Customer Engagement: The solution offers a range of customer engagement tools, including email marketing, SMS, and social media integration, to help businesses build strong relationships with their customers.
- Loyalty Program Management: IMAST 360 allows businesses to design and manage custom loyalty programs, rewarding customers for their purchases and interactions.
- Reporting and Analytics: The solution provides real-time reporting and analytics, enabling businesses to track their sales performance, customer behavior, and loyalty program effectiveness.
IMAST Service: The Extension of IMAST 360
IMAST Service is the company’s latest innovation, designed to extend the capabilities of IMAST 360. This cloud-based service platform offers businesses a range of services, including sales enablement, customer support, and loyalty program management.
IMAST Service is built on a microservices architecture, allowing businesses to customize their solution according to their specific needs. The platform is highly scalable, making it suitable for businesses of all sizes and industries.
Success Stories
IMAST’s success is evident in its impressive client list, which includes prominent brands like Raymonds and Ashok Leyland. The company’s solutions have helped these businesses achieve significant improvements in customer engagement, retention, and revenue growth.
For instance, one of IMAST’s clients, a leading textile brand, was struggling to manage its customer relationships effectively. The company was using multiple systems to manage its sales, customer interactions, and loyalty program, resulting in inefficiencies and lost revenue.
IMAST 360 helped the brand streamline its sales operations, automate customer engagement, and design a custom loyalty program. The result was a significant increase in customer retention and revenue growth.
Awards and Recognition
IMAST’s impressive success has not gone unnoticed. The company recently won the prestigious “Best Sales CRM and Loyalty Solution” award at the India Business Awards 2025. This recognition is a testament to IMAST’s commitment to innovation and customer satisfaction.
The Future of IMAST
As IMAST continues to grow and expand, the company is poised to revolutionize the sales and loyalty space even further. With its cutting-edge SaaS-based solutions and exceptional customer support, IMAST is well-positioned to become a leader in the industry.
The company’s founders, Akash Joshi and Ankur Pathak, are committed to driving innovation and customer satisfaction, and their vision is to make IMAST a household name in the sales and loyalty space.
Conclusion
IMAST Operations Pvt Ltd has revolutionized the sales and loyalty space with its innovative SaaS-based solutions. With its flagship products, IMAST 360 and IMAST Service, the company has helped businesses achieve significant improvements in customer engagement, retention, and revenue growth.
As IMAST continues to grow and expand, the company is poised to make a significant impact in the industry. With its commitment to innovation and customer satisfaction, IMAST is well-positioned to become a leader in the sales and loyalty space.
News Source:
https://ascendants.in/business-stories/imast-crm-loyalty-india-business-award/
