India’s Illegal Gambling Platforms Hit 1.6 Bn Visits in 3 Months
The Indian online gambling landscape has witnessed a staggering surge in the past three months, with illegal platforms attracting a whopping 1.6 billion visits. According to a recent report, 1.09 billion of these visits were direct, while 266 million came from mirror sites. This rapid growth is attributed to advanced digital marketing strategies and seamless payment options, despite government crackdowns aimed at curbing the illegal gambling industry.
The alarming statistics highlight the need for stricter regulations, AI-powered surveillance, and payment restrictions to curb the expanding illegal gambling ecosystem in India. The report by Ascendants, a leading digital analytics firm, sheds light on the magnitude of the issue and the measures required to address it.
A Growing Problem
India’s illegal online gambling market has been growing exponentially over the past few years, with the pandemic serving as a catalyst for its rapid expansion. The lack of effective regulations and enforcement has enabled operators to flourish, often with minimal investment in infrastructure and technology.
The report highlights that the majority of illegal gambling platforms in India are operated from foreign countries, making it challenging for authorities to track and shut them down. These platforms often use advanced digital marketing tactics, including social media and influencer marketing, to attract Indian customers.
Digital Marketing Strategies
The illegal gambling industry has leveraged digital marketing strategies to reach a wider audience. Platforms are using social media platforms, including Facebook, Instagram, and Twitter, to advertise their services. They are also partnering with popular influencers to promote their brand and attract new customers.
The report notes that illegal gambling platforms are using advanced targeting options on social media platforms to reach potential customers. They are using data analytics to identify and target individuals who are more likely to engage with their services.
Seamless Payments
Another key factor contributing to the growth of illegal online gambling in India is the availability of seamless payment options. Platforms are offering a range of payment methods, including cryptocurrencies, e-wallets, and credit cards, making it easy for customers to deposit and withdraw funds.
The report highlights that many illegal gambling platforms are using advanced payment gateways, which are difficult to track and trace. This makes it challenging for authorities to monitor and regulate the flow of funds into and out of these platforms.
Government Crackdowns
Despite the growth of illegal online gambling, the Indian government has been taking steps to crack down on the industry. In recent years, several high-profile raids have been conducted on illegal gambling dens and platforms.
However, the government’s efforts have been hampered by the lack of a comprehensive regulatory framework for online gambling. The report notes that the government needs to establish a clear regulatory framework to ensure that online gambling is conducted in a safe and responsible manner.
Experts Urge Stricter Regulations
Experts are urging the government to take a tougher stance against illegal online gambling. They are calling for stricter regulations, AI-powered surveillance, and payment restrictions to curb the expanding illegal gambling ecosystem.
The report highlights that AI-powered surveillance can help identify and track illegal gambling platforms, making it easier for authorities to shut them down. Payment restrictions can also help prevent the flow of funds into these platforms.
Conclusion
India’s illegal online gambling landscape has reached alarming proportions, with 1.6 billion visits to illegal platforms in just three months. The rapid growth is attributed to advanced digital marketing strategies and seamless payment options, despite government crackdowns.
Experts are urging the government to take a tougher stance against illegal online gambling, including establishing a comprehensive regulatory framework, AI-powered surveillance, and payment restrictions. It is essential that the government takes immediate action to address this growing problem and ensure that online gambling is conducted in a safe and responsible manner.
Source:
https://ascendants.in/industry_events/india-illegal-online-gambling-surge-2025/
