RuPay to work with Hrithik Roshan on its upcoming campaign: Report
RuPay, the popular Indian payment card network, is reportedly planning to collaborate with none other than Bollywood superstar Hrithik Roshan for its upcoming campaign. According to a recent report, RuPay is aiming to promote its credit cards that work on UPI (United Payments Interface) and increase its adoption among the Gen Z population.
Hrithik Roshan, one of the most sought-after actors in the Indian film industry, has been a household name for over two decades. With his impressive career spanning multiple genres, he has built a massive fan following across the country. His recent projects have shown his versatility as an actor, and his social media presence is a testament to his widespread appeal.
The report, which was published on Exchange4Media, cited sources close to the development, stating that RuPay is looking to leverage Hrithik’s massive fan following to promote its credit cards that work on UPI. This move is seen as a strategic one, as it will help the payment network reach a wider audience and increase awareness about the benefits of using RuPay credit cards.
For the uninitiated, RuPay is a payment card network that was launched in 2012 by the National Payments Corporation of India (NPCI). The network has since become one of the most popular payment options in the country, with over 500 million cards issued and transactions worth over ₹2 lakh crore processed annually.
The collaboration with Hrithik Roshan is seen as a significant move by RuPay, as it will help the payment network tap into the Gen Z audience. With the younger generation increasingly adopting digital payment methods, RuPay is looking to capitalize on this trend and increase its adoption among this demographic.
Hrithik Roshan’s association with RuPay is also seen as a strategic one from the actor’s perspective. As the 11th most valuable celebrity brand in the world, according to Kroll’s Celebrity Brand Valuation Report 2023, Hrithik has a significant following across the country. His endorsement of RuPay will not only help the payment network increase its visibility but also boost his own brand image.
The upcoming campaign is expected to be a significant one, with RuPay planning to launch a series of advertisements featuring Hrithik Roshan. The ads will focus on promoting the benefits of RuPay credit cards that work on UPI, including ease of use, security, and convenience.
RuPay’s decision to collaborate with Hrithik Roshan is also seen as a move to increase its presence in the digital payment space. With the increasing adoption of digital payment methods, RuPay is looking to stay ahead of the curve and offer its customers a seamless payment experience.
In conclusion, the collaboration between RuPay and Hrithik Roshan is a significant development in the Indian payment industry. With Hrithik’s massive fan following and RuPay’s commitment to promoting digital payments, this partnership is expected to have a significant impact on the market. As RuPay looks to increase its adoption among the Gen Z population, this campaign is expected to be a game-changer for the payment network.
