Vikas Purohit Appointed CEO of New Ventures at BCCL
In a significant move aimed at driving innovation and growth in new business areas, BCCL (Bennett, Coleman & Co. Ltd.) has appointed Vikas Purohit as the Chief Executive Officer of New Business Ventures. With over 20 years of leadership experience in the industry, Puroht is well-equipped to lead BCCL’s new business ventures and drive the company’s growth strategy.
Purohit’s impressive background in e-commerce and digital strategy makes him an ideal fit for the role. He has worked with some of the biggest names in the industry, including Amazon, Tata CLiQ, and Meta India. His experience in developing and implementing successful digital strategies will be a valuable asset to BCCL as it looks to expand its presence in new markets.
As the CEO of New Business Ventures, Purohit will be responsible for identifying and developing new business opportunities that align with BCCL’s overall strategy. He will work closely with the company’s leadership team to develop and execute a growth plan that leverages the company’s strengths and capabilities.
Under Purohit’s leadership, BCCL is expected to focus on innovation and entrepreneurship, leveraging its strengths in media and entertainment to create new and exciting business opportunities. The company is likely to explore new markets and segments, including digital media, e-commerce, and fintech, among others.
Purohit’s appointment is seen as a major coup for BCCL, which has been looking to diversify its portfolio and expand its presence in new markets. The company has a strong reputation for its print media business, but it has been looking to leverage its strengths to create new business opportunities in the digital space.
“We are thrilled to have Vikas on board as the CEO of New Business Ventures,” said a spokesperson for BCCL. “His experience and expertise in e-commerce and digital strategy will be invaluable as we look to expand our presence in new markets. We are confident that he will help us drive innovation and growth in new business areas.”
Purohit’s appointment is also seen as a significant vote of confidence in his abilities, which have been recognized across the industry. He has a strong track record of developing and implementing successful digital strategies, and his experience in e-commerce and fintech will be a valuable asset to BCCL as it looks to expand its presence in these markets.
In his previous role at Meta India, Purohit was responsible for developing and executing the company’s digital strategy, including its e-commerce and fintech initiatives. He has a strong understanding of the Indian market and has a proven track record of developing and implementing successful digital strategies.
Purohit’s appointment is also seen as a significant development for the Indian media and entertainment industry, which has been undergoing significant changes in recent years. The rise of digital media and the increasing importance of e-commerce and fintech have created new opportunities for companies like BCCL to expand their presence in new markets.
As the CEO of New Business Ventures, Purohit will be responsible for identifying and developing new business opportunities that align with BCCL’s overall strategy. He will work closely with the company’s leadership team to develop and execute a growth plan that leverages the company’s strengths and capabilities.
Purohit’s appointment is a significant step forward for BCCL as it looks to expand its presence in new markets. With his experience and expertise in e-commerce and digital strategy, he is well-equipped to drive innovation and growth in new business areas for the company.
Source: https://ascendants.in/business-stories/vikas-purohit-appointed-ceo-of-new-business-ventures-at-bccl/
