Films like ‘Chhaava’ getting people back to theatres: John Abraham
The Indian film industry has been going through a rollercoaster ride in recent years, with the COVID-19 pandemic having a profound impact on the way people consume cinema. The rise of OTT platforms and the shift to digital releases have become the new norm, making it challenging for filmmakers to get people back to the theatres. However, with the success of films like ‘Chhaava’, starring Vicky Kaushal, it seems like the tide is turning. In a recent interview, John Abraham, the star of films like ‘Dhoom’ and ‘Force’, expressed his happiness at the success of ‘Chhaava’ and the positive impact it’s having on the industry.
John Abraham’s comment about ‘Chhaava’ came after he messaged Vicky Kaushal to congratulate him on the film’s success. In an interview with a leading publication, Abraham said, “I messaged Vicky. I was so happy for him…because they’re getting people back to the hall.” He added, “We must celebrate and thank these people…They are trying to make a change and do good cinema…hope I could be one of them.”
Abraham’s sentiments are echoed by many in the industry, who believe that films like ‘Chhaava’ are a breath of fresh air in a time when the focus has shifted to digital releases. ‘Chhaava’, directed by Sunhil Sippy, is a romantic drama that tells the story of a young couple who fall in love during a trip to Spain. The film has received widespread critical acclaim and has been a commercial success, with audiences flocking to the theatres to watch it.
The success of ‘Chhaava’ is not just a one-off phenomenon. In recent months, several films have done well at the box office, including ‘Shershaah’, ‘Sardar Udham’, and ‘Bhuj: The Pride of India’. These films have not only performed well financially but have also received critical acclaim, with many praising the storylines, performances, and direction.
So, what’s behind the resurgence in interest in going to the cinema? For one, the nostalgia factor is playing a big role. With the rise of OTT platforms, many people have been consuming films in the comfort of their own homes, without the need to venture out to a theatre. However, with the success of films like ‘Chhaava’, people are starting to rediscover the joy of going to the cinema.
Another factor is the quality of storytelling in recent films. With the proliferation of digital platforms, the bar has been raised in terms of storytelling and production values. Films like ‘Chhaava’ are pushing the boundaries of what’s possible in Indian cinema, with complex characters, engaging storylines, and stunning visuals.
The success of ‘Chhaava’ and other films is also a testament to the power of Indian cinema to entertain and inspire audiences. In a time when the world is going through a lot of uncertainty and chaos, films like ‘Chhaava’ offer a much-needed escape from the daily grind.
John Abraham’s comment about ‘Chhaava’ is also a nod to the importance of supporting Indian cinema. As a star who has been in the industry for over two decades, Abraham has seen the highs and lows of Indian cinema. His comment is a reminder that it’s essential to support and celebrate films like ‘Chhaava’, which are trying to make a difference in the industry.
In conclusion, the success of films like ‘Chhaava’ is a welcome development in Indian cinema. With the rise of OTT platforms and digital releases, it’s easy to forget the joy of going to the cinema. However, films like ‘Chhaava’ are reminding people of the importance of the big screen experience. As John Abraham said, “We must celebrate and thank these people…They are trying to make a change and do good cinema…hope I could be one of them.” Here’s hoping that more films like ‘Chhaava’ will follow, and the Indian film industry will continue to thrive.
