Influencers Lose Brand Deals, Earnings Suffer After Ranveer Allahbadia Row: Report
The recent controversy surrounding Ranveer Allahbadia’s remarks on ‘India’s Got Latent’ has sent shockwaves through the influencer marketing industry. According to a report by MoneyControl, many influencers have lost brand deals and seen a significant drop in their earnings as a result of the backlash.
Ranveer Allahbadia, a popular YouTuber and founder of the ‘Bearded Vagabonds’ channel, sparked outrage when he made a derogatory remark about a contestant on the show. The incident sparked a heated debate on social media, with many calling for his apology and some even demanding that brands distance themselves from him.
The fallout has been severe, with many influencers reporting a significant impact on their business. Sumon K Chakrabarti, CEO of ad agency Buffalo Soldiers, told MoneyControl that some influencers have lost brand deals as a result of the controversy. “The big following which impressed brands is now resulting in more scrutiny,” he said.
One influencer, Shivaditya Barjatya, reported a staggering drop of over 50% in his rates. “The controversy has made brands more cautious about associating with influencers,” he said. “They are now looking for influencers who have a similar tone and style, but without the controversy.”
The impact of the controversy has been felt across the board, with many influencers reporting a decline in brand deals and earnings. “We’ve seen a significant drop in brand interest in the past few weeks,” said another influencer, who wished to remain anonymous. “It’s like the controversy has created a black cloud over the influencer marketing industry.”
The incident has also highlighted the need for influencers to be more mindful of their language and behavior. “Influencers need to be more responsible and considerate of their audience,” said Sumona, an influencer who has lost several brand deals as a result of the controversy. “They need to remember that their words and actions have consequences and can impact their reputation and earnings.”
The controversy has also raised questions about the role of brands in the influencer marketing industry. “Brands need to be more discerning when choosing influencers to partner with,” said an industry expert. “They need to consider the values and behavior of the influencer and ensure that they align with their own values and brand image.”
The incident has also highlighted the importance of transparency and accountability in the influencer marketing industry. “Influencers need to be transparent about their relationships with brands and disclose any sponsored content,” said another industry expert. “They also need to be accountable for their actions and words and be willing to apologize when they make mistakes.”
In conclusion, the controversy surrounding Ranveer Allahbadia’s remarks has sent a clear message to influencers and brands alike. Influencers need to be more responsible and considerate of their audience, and brands need to be more discerning when choosing influencers to partner with. The incident has also highlighted the need for transparency and accountability in the influencer marketing industry.
