Pokemon-shaped Cheeto Sells for Over ₹70 Lakh at Auction
In a bizarre and fascinating turn of events, a 3-inch long piece of Cheeto shaped like the iconic Pokémon Charizard has sold for a staggering ₹76 lakh (approximately $88,000) at an auction. Dubbed as ‘Cheetozard’, this peculiar piece of snack has taken the internet by storm, and it’s easy to see why.
The Cheetozard, which measures just 3 inches in length, was discovered and preserved sometime between 2018 and 2022. It’s unclear how it came to be shaped like Charizard, but its unique appearance and rarity have made it a hot commodity among collectors and Pokémon enthusiasts.
The auction, which was held as part of Goldin’s 2025 February Pop Culture Elite Auction, saw the Cheetozard amass 60 bids, starting at a modest $250. As the bidding war intensified, the price skyrocketed, eventually reaching the astonishing sum of nearly $88,000.
So, what makes the Cheetozard so valuable? For starters, its rarity is a significant factor. As a one-of-a-kind piece, it’s unlikely that another Cheetozard will be discovered in the future, making it a true collector’s item. Additionally, its unique shape and association with the beloved Pokémon franchise have contributed to its appeal.
The Cheetozard’s story is a fascinating one, and it’s easy to see why it has captured the imagination of so many people. The snack, which was once a humble bag of Cheetos, has been transformed into a work of art, and its value reflects the power of nostalgia and collectibility.
For Pokémon fans, the Cheetozard is a dream come true. The franchise has become a cultural phenomenon, inspiring countless fans around the world with its lovable characters, engaging storylines, and addictive gameplay. The Cheetozard, with its unmistakable Charizard design, is a tangible representation of that fandom, and its value is a testament to the enduring appeal of the Pokémon brand.
In an era where digital collectibles and virtual items are increasingly popular, the Cheetozard’s success is a reminder of the enduring power of physical items. There’s something special about holding a tangible piece of nostalgia in your hands, and the Cheetozard is the perfect example of that.
As the news of the Cheetozard’s sale spread, fans and collectors alike were left wondering what the future holds for this unique piece of snack. Will it be displayed in a museum or private collection? Will it undergo restoration or conservation to preserve its unique shape and appearance? Only time will tell, but one thing is certain – the Cheetozard has cemented its place in the annals of pop culture history.
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